In this article, we will look at the 7 Best Department Store Stocks to Buy Now.

Holiday Shopping Season and Consumer Sentiment

The holiday shopping season is in full swing in the United States. On December 2, Jessica Moulton, senior partner at McKinsey & Company, appeared on CNBC to discuss Black Friday spending and its effects on consumer sentiment. She said that while 2024 was a challenging year for retailers, the numbers rolling in from the holiday season seem promising. High hopes were especially placed on Black Friday sales, and while the numbers aren’t all in, they look pretty good. This trend holds particularly true online, where sales seem to be up by 15% or so compared to last year in many markets. According to CNBC, the total Black Friday e-commerce spending was around $10.8 billion. However, Moulton said that footfall in stores wasn’t so good, and continued to be flat year-over-year.

She said the trends in the sector are changing, with around 75% of shopping journeys starting online at the outset. Although some of them end up with consumers paying visits to the brick-and-mortar stores, much of the shopping journeys end with sales happening online. Furthermore, the retail sector is showing consumer behavior that tends to undertake a multiple retailer journey these days. If it is a bigger purchase, most consumers prefer checking out four to five retailers, either online or offline. This poses a significant change in the sector as compared to around two decades ago.

Is Black Friday Becoming the Biggest Thing in Retail?

Moulton said that consumers have consistently shown the industry in many ways that they are experiencing the effects of the cost of living crisis. However, recent survey data by McKinsey shows that consumers have started to feel more confident, which is expected to be reflected in the busier Christmas period this year compared to the last couple of years. She is optimistic about the future, saying that although we are still in a tricky place, there is light at the end of the tunnel. McKinsey’s estimates show that around 63% of consumers are expected to have an increased e-commerce spending forecast this holiday shopping season. The e-commerce spending forecast for around 27% of consumers is expected to remain the same, while it may decrease for 4% due to cutbacks.

Black Friday and Cyber Monday are increasingly becoming more significant in the holiday shopping season, especially compared to Christmas shopping. Mouton said that the retail industry is seeing more and more concentration of sales in the days around Black Friday. That is tough for retailers, as it puts a significant amount of weight on the fairly narrow set of items that retailers work hard to put great deals against. The retail results for the 29th November weekend mark the culmination of nine months of work by most retailers. This includes sourcing good value, marketing their items, watching the trends in the days before the weekend itself, detecting the items getting more traffic, and more. Since the changing trends keep concentrating more and more sales in the precious Black Friday weekend, the stakes are high for retailers.

Generative AI and Retail

Talking about the increasing role of generative AI in retail, Moulton said considerable experimentation is going on in the industry. However, she considers the present time to be too early to see it at scale. She said that several leaders are leveraging generative AI the right way, which means that the strongest are getting stronger. They are taking early advantage of such new capabilities. This holds special importance since cookies are now much less easy to use because of their increased regulation. This makes Gen-AI a substitute that leaders are leaning into.

With these trends in view, let’s look at the 7 best department store stocks to buy now.

Our Methodology

We sifted through stock screeners and financial media reports to compile a list of 10 department store stocks. We then selected the 7 stocks that were the most popular among elite hedge funds, as of Q3 2024. The list is sorted in ascending order of hedge fund sentiment.

Why do we care about what hedge funds do? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

7 Best Department Store Stocks to Buy Now

7. Macy’s Inc. (NYSE:M)

Number of Hedge Fund Holders: 38

Macy’s Inc. (NYSE:M) is an omnichannel retail store that manages three brands: Macy’s, Bloomingdale’s, and Bluemercury. These brands sell a variety of merchandise, including accessories, apparel, consumer goods, home furnishings, and more. The company operates stores in 43 US states, The District of Columbia, Guam, and Puerto Rico.

Macy’s Inc. (NYSE:M) delayed its fiscal Q3 2024 earnings release. However, its preliminary financial results for the quarter showed positive sales. Macy’s First 50 locations underwent a 1.9% comparable sales growth, making fiscal Q3 2024 its third consecutive quarter of comp sales growth. This growth was primarily attributed to the company’s Bold New Chapter strategy initiatives.

Macy’s Inc.’s (NYSE:M) luxury brands, Bluemercury and Bloomingdale’s, both reported positive comparable sales as well. Bluemercury experienced a 3.3% comp sales growth, while Bloomingdale’s owned and owned-plus-licensed-plus marketplace grew by 1.0% and 3.2%, respectively. The company’s November comparable sales are ahead of fiscal Q3 levels across nameplate, highlighting its popularity. Macy’s Inc. (NYSE:M) ranks seventh on our list of the 7 best department store stocks to buy now.

6. Dollar Tree, Inc. (NASDAQ:DLTR)

Number of Hedge Fund Holders: 40

Dollar Tree, Inc. (NASDAQ:DLTR) operates discount department stores and offers a wide range of merchandise under the brand names Dollar Tree and Dollar Tree Canada. Family Dollar stores offer home products, consumable merchandise, accessories and apparel merchandise, electronics, and seasonal merchandise.

The company is focusing on boosting the growth of its Dollar Tree brand and is converting stores to its in-line multi-price 3.0 format. It is opening new stores and improving the in-store experience for its customers through customer service enhancements and renovations. In fiscal Q3 2024, the company converted another 720 stores to the 3.0 format, bringing the total number of converted Dollar Tree stores to around 2,300. These stores produced around 30% of the company’s total net sales in fiscal Q3 2024. Dollar Tree, Inc. (NASDAQ:DLTR) plans to convert an additional 300 to 400 stores to the 3.0 format by the end of 2024, further boosting profitability.

In addition to this conversion, the company saw positive results and sales in fiscal Q3 2024 due to its merchandising efforts for Dollar Tree and Family Dollar. Its net sales grew significantly, primarily due to its non-comparable stores. Dollar Tree’s non-comparable sales contributed over three times more revenue in 2024, reflecting the increased rate of Dollar Tree openings. Dollar Tree, Inc.’s (NASDAQ:DLTR) $0.99-only portfolio is also performing especially strong. The company takes the sixth spot on our list.