6 Undervalued Entertainment Stocks To Buy Right Now

4. Fox Corporation (NASDAQ:FOX)

Fox Corporation is a mass media company that provides sports, news, and entertainment services. It operates in credible, cable network programming, television, and The Fox Studio Lot. The stock is up 59% in a year so some of the value has already been squeezed out. However, it still trades at a book value of just under 2.

During the last quarter, Fox has benefitted from its entry into sports streaming and should also get a significant boost from ad revenue during the election campaign. TV viewership in the US climbed 4% in the last month of 2024 according to Nielsen. While some of it was driven by the holiday season, it was the Giants vs Cowboys game that directly helped Fox benefit from the increased viewership. This was the most viewed NFL game in December so FOX continues to be a beneficiary of NFL popularity in the US.