6 Highest CPM YouTube Niches in 2023

2. Travel

Average CPM Rate: $17.5

The Travel category encompasses diverse sub-genres, including travel guides, vlogs, adventurous journeys, luxury escapades, and more. The more specific and involved your viewers are, the greater the potential for a higher CPM. Travel vlogs with substantial traffic often catch the attention of advertisers willing to pay a premium for visibility. YouTube’s Travel niche is profitable mainly because of its extensive viewership intrigued by wanderlust and discovering new places.