In this article, we’ll discuss the 6 countries with the most YouTube users in the world. If you want to read our detailed analysis of the smartphone market and its recent trends, then go and check out the 20 Countries With the Most YouTube Users in 2023.
6. Japan
Total number of YouTube users: 78.4 million
Lots of young people in Japan really like using YouTube because it has become a major place for watching videos. They’re not as interested in traditional TV anymore and prefer videos that match what they like and can be watched anywhere. In 2023, about 78.4 million people in Japan were using YouTube. This is because things like changing how they watch things, the content being interesting to young people, having lots of different videos, easy access on phones, and things they’re used to, like their culture and language, all play a role.
5. Mexico
Total number of YouTube users: 81.8 million
In 2023, Mexico counted around 101 million people using the internet, with nearly 82 million of them being YouTube users. The wide use of the internet has played a role in the growing number of YouTube fans in the country. Music is a big part of Mexican culture, and YouTube provides a huge variety of music videos and live shows. This has helped make YouTube really popular in Mexico.
4. Indonesia
Total number of YouTube users: 139 million
Indonesia had a YouTube user count of 139.0 million as of 2023. A lot of people in Indonesia use their mobile phones to go online, and YouTube is designed for mobile use, so it’s simple for them to use the platform on their smartphones.
3. Brazil
Total number of YouTube users: 142 million
In 2023, Brazil stands as the third-highest country with YouTube users, reaching an estimated 142 million. A lot of Brazilians use their mobile phones to go online, and YouTube is designed with mobile use in mind, so it’s simple for them to use the platform on their smartphones. YouTube also has videos available in various languages, including Portuguese, which is great for Brazil’s population.
2. United States
Total number of YouTube users: 246 million
There are about 246 million YouTube users in the United States as of 2023. This large number shows that many people in the country use YouTube. The user group of YouTube in the United States is diverse. Looking at different generations, we see that 11.9% of all YouTube viewers worldwide are men aged 25-34, and 8.8% are women in the same age group. People in the United States watch more than a billion hours of videos on YouTube every day. This tells us that users in the United States spend a lot of time enjoying content on the platform.
1. India
Total number of YouTube users: 467 million
India leads with the largest number of YouTube users, reaching around 467 million. With more than 700 million people using the internet in India by 2021, this high internet use has played a big role in the growing number of YouTube users. YouTube provides content in various languages like Hindi, Tamil, Telugu, and Bengali, which suits the diverse population of India. Since lots of Indians use their mobile phones to go online, YouTube’s focus on mobile use makes it simple for users to watch videos on their smartphones.
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