In this article, we’ll discuss the 6 countries that watch the most TV. If you’re curious to know more about the current TV viewing data and global content trends, then check out the 20 Countries That Watch the Most TV.
6. Russia
Average daily TV viewing time: 3.17 hours
TV series and entertainment shows take the lead in TV preferences among Russian citizens. Engaged TV watchers in Russia primarily consist of individuals aged 60 and above, retired non-working individuals, and those living in rural areas. Terrestrial broadcast television is widely accessible in Russia, reaching 99% of the population with at least one TV channel.
4. Egypt
Average daily TV viewing time: 3.21 hours
Egypt’s media landscape, as outlined by Media Landscapes, showcases impressive digital media expansion. Numerous media organizations in Egypt are adjusting their conventional approaches to fit the digital realm. This entails adopting fresh technologies and platforms to share content. Even TV networks in Egypt are jumping onto digital platforms for content distribution. A prime example is the Egyptian Radio and Television Union (ERTU), which introduced an online streaming platform for its content.
4. Poland
Average daily TV viewing time: 3.25 hours
While linear TV viewership remains strong on television sets in Poland, streaming constitutes less than 6% of the share. However, Poland’s average daily linear TV viewing time has been steadily dropping since 2015. Amidst the continued dominance of linear TV, streaming metrics have been climbing. In February 2023, streaming viewership reached an all-time high of 6.4% of total TV time. Nevertheless, by March 2023, the portion of streaming in overall TV viewership had slipped to 6.5%.
3. South Africa
Average daily TV viewing time: 3.25 hours
Television’s impact in South Africa spans far and wide, connecting with a significant portion of the population, even in rural regions. It stands as a key conduit for news, entertainment, and information for numerous South Africans. The nation’s TV networks generate an array of local content, ranging from news and dramas to reality shows and documentaries. Despite the surge in digital media and streaming platforms, steady internet access and budget-friendly data plans are still constrained in certain parts of South Africa. This leaves traditional TV as a more dependable and accessible medium for entertainment for many.
2. Canada
Average daily TV viewing time: 3.31 hours
Canadians spent around 3.31 hours watching TV each day. The Super Bowl is a well-liked TV occasion in both countries, and Americans tend to watch slightly more TV daily than Canadians. Canadian TV viewership evolved over time. As linear TV usage shifts to streaming platforms, local broadcasters represented just 25% of nationwide TV content outside of French-speaking Quebec in 2021. This illustrates the expanding impact of streaming services on TV habits. Canadian TV viewership has risen by 20-30% across all channels in the past year.
1. United States of America
Average daily TV viewing time: 3.35 hours
Television remains a prominent choice for Americans when it comes to leisure and sports. TV viewership in the US surpasses that of any other nation. Based on the American Time Use Survey (ATUS), 79.2% of individuals aged 15 and above dedicate some of their day to watching TV. Notably, older adults, particularly those aged 60 and above, stand out as active TV viewers. Yet, TV’s appeal extends beyond specific age groups, maintaining popularity among various demographics. Regular TV habits like serial viewing, binge-watching, and appointment viewing are widespread engagement patterns.
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