2. Propaganda
Although some might consider it a rather primitive fighting force and a culturally backward group, ISIS surely does know a thing or two about spinning a story. The use of a Muslim flag as an emblem in order to appeal to the global Islamic community was just the beginning. Media outlet centers have been created which generate material in various languages and specifically target Muslims living in the West. The success of the propaganda however is uncertain, and there has been extensive debate regarding the veracity of stories about young Muslims from the West joining the fight alongside ISIS.
