5 Smartphone Companies with the Largest Market Share in 2024

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1. Samsung

Market Share from Q1 until Q2 2024: 19.8%

Total Sales: 38 million smartphones

Samsung tops our list of the 15 smartphone companies with the largest market share in 2024 and reclaimed its position as the top smartphone brand, overtaking Apple Inc. (NASDAQ:AAPL) in the first half of 2024. This comeback was driven by strong sales of the Galaxy S24 series, with Samsung shipping over 60 million smartphones in Q1 2024.

Founded in 1938, Samsung entered the smartphone market in 2009 with the Samsung Galaxy series, becoming a market leader. In the first half of 2024, Samsung’s global market share reached almost 20%. Samsung sold approximately 38 million smartphones and generated an estimated $50 billion in total revenue. The best-selling model was the Samsung Galaxy S24 Ultra, with around 8 million units sold and $7.2 billion in revenue, based on an average selling price of $900. Samsung also won the “Best Display Technology Award” at the 2024 Consumer Electronics Show for its advancements in display innovation.

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