In this article, we discuss the 5 most valuable toy companies in the world. If you want to read our detailed analysis of the toy industry, go directly to the 15 Most Valuable Toy Companies in the World.
5. The Lego Group (Private)
Valuation: $5.4 billion
Lego ranks 5th in our list of 15 most valuable toy companies in the world. The name “Lego” is derived from two Danish words “leg” and “godt,” meaning “play well”. Lego was founded in 1932 by Ole Kirk Kristiansen with its headquarter at Billund, Denmark. In the beginning, the company made wooden toys. Later on, in the mid-20th century, its plastic building-block toys gained massive popularity. Today, the company has 20,400 employees in 40 different countries and its products are sold worldwide.
Lego toys are manufactured under different themes ranging from architecture to racing. The LEGO brick is their most important product. LEGO bricks are colorful building blocks that can be joined together easily to make a tower, house, train, bus, and more. Perfectly designed bricks make Lego the most popular building toy producer in the world. In 2020 Lego witnessed a strong growth of 21% in its sales. The total revenue of Lego reached DKK 43.7 billion ($6.86 billion) in 2020 with a year-on-year growth of 13%.
4. Mattel, Inc. (NASDAQ: MAT)
Market Capitalization: $7.5 billion (As of August 20, 2021)
Mattel, Inc. (NASDAQ: MAT) ranks 4th in our list of 15 most valuable toy companies in the world. Mattel, Inc. (NASDAQ: MAT) was founded in 1945 with its headquarters in El Segundo, California. Today the company is the largest toy manufacturer in the United States. Mattel, Inc. (NASDAQ: MAT) has offices in more than 40 countries and offers its products for sale in over 150 countries across the globe. Mattel, Inc. (NASDAQ: MAT) produces different categories of toys including Action Figures, Dolls, vehicles, construction toys, and more.
Mattel, Inc. (NASDAQ: MAT) markets its toys under a broad range of brands. Some of the most famous brands of Mattel, Inc. (NASDAQ: MAT) are Barbie, Hot-Wheels, American Girl, and Mega Bloks. The total revenue of Mattel, Inc. (NASDAQ: MAT) was recorded as $4.58 billion in 2020.
3. Hasbro, Inc. (NASDAQ: HAS)
Market Capitalization: $13.196 billion (As of August 20, 2021)
Hasbro, Inc. (NASDAQ: HAS) ranks 3rd in our list of 15 most valuable toy companies in the world. Hasbro, Inc. (NASDAQ: HAS) was founded in 1923 by three brothers, Hillel Hassenfeld, Herman Hassenfeld, and Henry Hassenfeld. The company created its first line of toys in 1940 in the form of Doctor and Nurse Kits. Hasbro has its headquarters in Rhode Island and after Mattel, Inc. (NASDAQ: MAT) it is the second-biggest toymaker in the United States.
Some of the most popular products of Hasbro include My Little Pony, Play-Doh, G.I, Mr. Potato Head, Joe, and Nerf Balls. Hasbro has its operations in 35 different countries and holds more than 6800 employees. In the financial year 2020, Hasbro, Inc. (NASDAQ: HAS) recorded annual revenue of $5.47 billion.
Copyright: defotoberg / 123RF Stock Photo
2. BANDAI NAMCO Holdings Inc. (TSE: 7832.T)
Market Capitalization: $14.8 billion (As of August 20, 2021)
BANDAI NAMCO Holdings Inc. (TSE: 7832) ranks 2nd in our list of 15 most valuable toy companies in the world. Established with the merger of Bandai and Namco in 2005, BANDAI NAMCO Holdings Inc. (TSE: 7832) has its headquarter in Tokyo, Japan. Initially, it started as a game company, and later in 2015, it started making toys. BANDAI NAMCO Holdings Inc. (TSE: 7832) manufactures toys belonging to six different categories including, Action Figures, Anime, Collectibles, Crafts, Electronics, and Preschool.
Bandai market its toys with six different brand names including the most famous Anime Heroes and Dragon Super Ball. Their slogan is “More Fun for Everyone – at Home” as they make people happier with fun toys. BANDAI NAMCO Holdings Inc. (TYO: 7832) recorded an annual revenue of $6.7 billion in the financial year 2021.
Photo by Dylan Hunter on Unsplash
1. Nintendo Co., Ltd. (OTC: NTDOY)
Market Capitalization: $57.541 billion (As of August 20, 2021)
Nintendo Co., Ltd. (OTC: NTDOY) occupies the top slot in our list of 15 most valuable toy companies in the world. Nintendo Co., Ltd. (OTC: NTDOY) is a Japanese multinational video game and toy company headquartered in Kyoto, Japan. The company was established in 1889 as a small hanafuda playing cards manufacturer in Kyoto. Today, they have offices on every continent of the globe and employ a workforce of 6574 employees.
Nintendo specializes in producing video game consoles. The company has produced some of the most successful video game consoles of all time, such as the Super Nintendo Entertainment System, Game Boy, Nintendo DS, Wii, and lately the Nintendo Switch. Millions of units of these consoles have been sold. The revenue of Nintendo Co., Ltd. (OTC: NTDOY) remained $1.6 billion in the financial year 2021 that ended on March 31.
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