5 Most Valuable Cigarette Brands in the World

2. Marlboro

Interest-Over-Time: 100

Number Of Regions: 69

Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA within the United States and by Philip Morris International Inc. (NYSE:PM) outside the US. The largest Marlboro cigarette manufacturing plant is located in Richmond, Virginia. The brand was founded as a women’s cigarette before switching its focus to men with rugged characters like the Marlboro Man in its advertising. In 2021, Philip Morris International shipped nearly 240 billion units of Marlboro cigarettes worldwide, making it the most popular brand amongst the company’s other products – including L&M, Chesterfield and Parliament, to name a few. The brand boasted a value of roughly $58.4 billion in 2022.