In this article, we’ll look at the top 5 most selling mobile phone brands in the world. If you want to check out our detailed analysis of smartphone market insights and trends, head straight to the 18 Most Selling Phone Brands in the World.
5. Vivo
Units Sold in 2022: 99.7 million.
Based in China and owned by BBK Electronics, Vivo has become one of the fastest-growing phone companies in the world. It holds the position of the fifth-largest global smartphone brand, with a market share of 8.68% in 2022.
Founded in 2009 by Shen Wei and Duan Yongping, the company has been known for its high-tech models and smooth configuration. Some of the flagship handsets of Vivo include Vivo V25 Pro 5G, Vivo V27, X80 Pro, Y16, and more. Its X series is priced premium, the V series is middle-priced, and the Y series is the most affordable option.
4. Oppo
Units Sold in 2022: 113.3 million.
Launched in 2001 in China by Tony Chen, Oppo holds the position of the fourth largest-selling mobile phone brand worldwide, accounting for a 9% market share in 2022. The company has manufactured a diverse range of handsets in various price segments to fit the needs of every segment.
Some of the most popular models of Oppo include the Find N2 Flip, Oppo Reno 8T, Find N Fold, Reno 8 Pro, and Reno 5 Pro 5G. Its smartphones are loved for their compact build, impressive camera quality, brilliant AI beautification, and fast-charging speed.
3. Xiaomi
Units Sold in 2022: 152 million.
One of the fastest-growing smartphone brands in the world, Xiaomi captured a market share of around 12.3% in 2022, with 152 million units sold in the year. As of 2023, it has secured its position as the third-largest global seller of smartphones.
Xiaomi was founded in 2010 in Beijing by Lie Jun, and its first smartphone model Xiaomi MI – 1s was released in 2011. Its flagship models are the Mi series, including Mi 11 Ultra, mi 11 5G, Mi 12 Pro, Mi 12, and more.
2. Apple
Units Sold in 2022: 224 million.
Even though Samsung led the smartphone market for the entire year of 2022, Apple managed to outsell Samsung in the final quarter, becoming the top-selling brand with a remarkable 70 million units sold. Its market share in Q4 was 23% followed by Samsung’s share of 19%. The sales are mostly driven by its launch of the iPhone 14 series.
Headquartered in the USA, the brand was founded in 1976 by Steve Jobs and Ronald Wayne. Apple’s first iPhone model was iPhone A1203 and today its hot-selling models are iPhone 13, iPhone 13 Pro Max, iPhone 14 Pro Max, and iPhone 14.
The annual market share of Apple reached 27.11% in 2022, with around 224 million iPhones sold in the year. And it seems like the brand is going to stay the favorite choice of people who want to invest in a luxury lifestyle.
1. Samsung
Units Sold in 2022: 259 million.
With around 259 million units sold in 2022, Samsung maintained its top spot in the market, despite facing intense competition from its biggest rival, Apple, in the last quarter of the year. During Q4 2022, the company sold around 58.3 million units, which was a notable difference compared to Apple’s 70 million units sold.
Samsung is popular for its Galaxy series. Its Galaxy A13 and Galaxy A03 captured the 2022 market share of 1.6% and 1.1%, respectively. The latest models in the Galaxy range come with advanced features like 5G compatibility, HD displays, and foldable designs. Its sensational flagship phone, Galaxy S23 Ultra, is a true innovation in modern photography, boasting an ultra-high-resolution camera.
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