5 Most Popular Rum Brands in the U.S.

2. Captain Morgan

9-Liter Cases Sold in 2021: 5.451 million

Captain Morgan’s spiced rum was the original but since then many have been added to the brand, including white rum, cherry vanilla, silver spiced rum, and more.

Diageo plc (NYSE:DEO) got ownership of the Captain Morgan brand after its $8.15 billion joint acquisition of Seagram with France’s Pernod Ricard. The London-based company, which footed $5 billion of the bill, got the lion’s share of Seagram’s portfolio.