5 Most Popular Rum Brands in the U.S.

3. Malibu

9-Liter Cases Sold in 2021: 2.998 million

Malibu was the third-largest rum brand in 2021, selling over 2 million more cases than the next largest supplier, indicating that the top rum brands command a more highly concentrated attention share than the leading brands in other categories. 

Pernod Ricard became the owner of Malibu when it acquired Allied Domecq in 2005, in a deal worth $14 billion.