5. Give Me a Heart
3,400 reactions; 167 comments; 2,408 shares
Donate Life America created this ad which ranked last on our list of most popular Facebook ads, to encourage people to register as organ donors. There are more than 4,000 individuals waiting for a heart transplant in the US. Working with advertising agency Ogilvy & Mather Chicago, Donate Life America released a video campaign featuring people who are in need of a heart transplant. These individuals also say how long they have been waiting for a donor.
When users click on the promoted posts they will be directed to registerme where they can sign up, which takes less than a minute to do. Aside from the thousands of reactions and shares, one of the people featured in the video has since received a new heart, which is surely the ad’s greatest achievement, above and beyond its likes and shares.
Lisa S./Shutterstock.com
