5 Most Overrated Brands and Companies Heading into 2023

In this article, we take a look at the 5 most overrated companies and brands heading into 2023. If you want to check out our detailed analysis of factors leading to a brand becoming overrated and resulting consequences, head directly to 15 Most Overrated Companies and Brands Heading into 2023.

5. Hermès International

Trustpilot Rating: 1.4 (Bad)

Hermès International is a well-known luxury brand based in Paris, France. It designs and sells products like handbags, apparel, jewelry and other luxury goods. The brand has a tarnished reputation at Trustpilot where it has scored only 1.4 stars based on nearly 800 reviewers. Lack of good customer service is Hermès’ biggest criticism. 

It was also mentioned in Affluence American Research Center as one of the brands that was considered, even by the rich, as one of the four most overrated brands in the world.

4. Burger King

Trustpilot Rating: 1.3 (Bad)

Burger King is a global American fast food chain. It is fourth on the list of most overrated companies and brands heading into 2023. Based on over 2,000 reviews on Trustpilot, the restaurant gets a bad rating of 1.3, with many consumers complaining about the quality of food as well as customer service.

3. Nestlé S.A. (NSRGY)

Trustpilot Rating: 1.3 (Bad)

Nestlé S.A. (NSRGY) is a global Swiss company that manufactures food products. It has mostly bad reviews on Trustpilot, with a rating of just 1.3, despite being a globally recognizable company. Unhealthy food is one of the most notable criticisms in the reviews other than highly questionable business practices. 

In fact, Financial Times reported in 2021 that per the company’s internal documents, Nestlé was fully aware that 60% of its food products did not meet the definition of ‘healthy’.

2. Balenciaga

Trustpilot Rating: 1.1 (Bad)

Balenciaga is yet another luxury brand on the list of most overrated companies and brands heading into 2023. It gets a bad rating of 1.1 stars based on reviews from nearly 300 people as we speak. 

The company has attracted negative reviews mainly due to its recent disastrous marketing strategy. Prior to that, the criticism was focused on cheap quality, with customers complaining that their products did not last long.

1. Louis Vuitton

Trustpilot Rating: 1.1 (Bad)

Louis Vuitton is part of LVMH, which is the biggest luxury brand in the world with a revenue of $73 billion in 2021. It is based in Paris, France. Louis Vuitton is popular with celebrities and has been featured multiple times in Hollywood. 

The brand has a bad rating of 1.1 on Trustpilot, based on a staggering 1,107 reviews as we speak. Way back in 2013, 44% of wealthy individuals considered Louis Vuitton to be the most overrated brand in the world, according to the survey by Affluence American Research Center. 

Since then, prices have only gone up by margins that supersede the background inflation and even the broader luxury industry.

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