5 Most Consumed Alcohols in the World

2. Wine

Global Market Size in 2022: $441.6 billion

Wine is gaining huge popularity among millennials and youngsters, owing to its refreshing appeal and low ABV offerings. The rising demand for premium and luxury wines, increasing consumer awareness about the health benefits of wine, and growing popularity of wine tourism are some of the key factors driving the growth of the wine market.

The global wine consumption in 2022 was estimated to be at 232 million hectoliters, marking a decrease of 1% compared to the previous year. Since 2018, wine consumption around the world has decreased at a regular rate. This negative trend can be mainly attributed to the decline in China’s consumption, which has lost an average 2 million hectoliters per year since 2018.