5 Makeup Companies that Don’t Test on Animals

1. The Body Shop

The Body Shop was launched back in the 70s in the UK by Anita Roddick. Since the beginning, Roddick was dedicated to producing natural products which were cruelty-free. At first, the business was local, but, in the world of growing awareness for nature conservation and ethical approach in the industry, The Body Shop gained popularity very fast. In their own words, the company’s goal is to enrich not exploit. The enrichment lies in helping people and communities through employment in the company. As for the products, they are 100% natural and sustainably sourced, with an emphasis on reducing environmental footprint. And finally, the company tends to reduce use of energy and rely on renewable sources. Even though the company is not only focused on makeup, its hard effort and transparency lead it to the first place of makeup companies that don’t test on animals on our list.

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