5 Lessons for Entrepreneurs from Seth Godin

No. 1: Uncertainty is a fact of life – embrace it

By far the most important lesson one can learn from Seth Godin is that uncertainty is a natural occurrence and that it cannot be avoided. Rather, entrepreneurs should learn how to embrace this fact of life. Most of us are programmed to react with unease and a high dose of anxiety anytime we are faced with an uncertainty. But Seth Godin tells us that there is no amount of wishful thinking, positive mindset, or even thorough preparation that can help lift away uncertainties about the future. Uncertainty will always be there. As Godin says it, we can only have a clear view of the events of our past, the future will always remains a mystery. And in the end, that’s exactly how it is supposed to be.