In this article, we will take a look at 5 free and low-cost alternatives to Google Analytics 4. If you want to read our detailed analysis, you can directly go to 16 Google Analytics 4 Alternatives: Free and Low-cost Options.
5. Heap
Starting Monthly Price: $0
Item Count Across 5 Sources: 4
Heap is a leading analytics company used by over 10,000 companies and is one of the best free alternatives to Google Analytics 4. Compared to Google Analytics, Heap automatically tracks everything about a customer journey through code installation, including clicks, field changes, and form submissions. The free version of the software gives businesses access to core analytical charts, with up to six months of data history, SSO, and unlimited enrichment sources. The paid versions are available at a custom price.
4. Woopra
Starting Monthly Price: $0
Item Count Across 5 Sources: 4
Woopra is a customer analytics service provider based in the United States. The company provides services targeted at midsized companies. Woopra not only tracks and monitors results across websites and mobile applications, but it also allows businesses to reach customers through multiple touchpoints. The core version of the app is free and offers all services but with a limited 500,000 actions per month. The pro version of the app is highly expensive, priced at almost $999 a month. The key difference between the free and paid versions is that the actions per month go up to 5 million, coupled with advanced analytics features. The standard version of Woopra is a free alternative to Google Analytics.
3. Clicky
Starting Monthly Price: $0
Item Count Across 5 Sources: 4
Clicky is a cloud-based web analytics company and is among the best low-cost alternatives to Google Analytics 4. The company allows businesses to track, evaluate, and report site visits in real time. Unlike Google Analytics, Clicky uses a heatmap feature along with an in-built video analytics feature. The free version of the tool only allows businesses to track one website. At a price of $9.99 per month, businesses can track up to 10 websites and avail premium features. Moving to the Pro Plus version, businesses can track 10 websites and access heatmaps along with uptime monitoring, at a price of $14.99 per month. The Pro Platinum provides businesses with the same features, allowing them to track up to 30 websites, at a price of $19.99 per month. The company also offers a custom plan.
2. Piwik PRO
Starting Monthly Price: $0
Item Count Across 5 Sources: 5
Piwik PRO offers advanced analytics tools to businesses for complete control over their data. The company also offers tools for consent management, tag management, reporting, and data collection. The Core Plan for the company is free offering tools in 3 modules including analytics, tag management, and consent management. The enterprise plan offers a customer data platform as an additional tool, and the cost is customized based on business needs. Compared to Google Analytics, Piwik PRO is easy to use and set up, and is, therefore, a free alternative to Google Analytics.
1. Matomo
Starting Monthly Price: $0
Item Count Across 5 Sources: 5
Matomo is an open-source web analytics tool. The tool gives businesses complete ownership over their data. Over 1 million websites use Matomo across 190 countries. Data privacy and protection are at the core of the company. The on-premise version of the software is free, and the cloud version is available at $20.1 (EUR 19) per month. Compared to Google Analytics, Matomo offers video analytics and provides users with heatmaps, which give important information on how users interact with websites.
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