5 Google Analytics 4 Alternatives: Free and Low-cost Options

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1. Matomo

Starting Monthly Price: $0

Item Count Across 5 Sources: 5

Matomo is an open-source web analytics tool. The tool gives businesses complete ownership over their data. Over 1 million websites use Matomo across 190 countries. Data privacy and protection are at the core of the company. The on-premise version of the software is free, and the cloud version is available at $20.1 (EUR 19) per month. Compared to Google Analytics, Matomo offers video analytics and provides users with heatmaps, which give important information on how users interact with websites. 

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