In this article, we are going to discuss the 5 fastest-growing spirit brands in the world. If you want to check out our detailed analysis of the global spirits market, the success of celebrity-owned liquors, and the fastest growing alcohol category in the world, head to 20 Fastest-Growing Spirit Brands in the World.
5. Royal Challenge
Category: Indian Whisky
Cases Sold in 2022: 7.2 million
Growth in Sales Volume: 52.5%
With a perfect fusion of Scotch, Indian malts, and grain spirits that’s been blended to perfection, Royal Challenge is a truly royal whisky experience. First released in the Indian market in the 1980s, RC has become a popular brand in the country that consumes three times more whisky than the U.S.
A subsidiary of Diageo, United Spirits markets products under McDowell’s No.1, Royal Challenge, Signature, Antiquity, and other brand names. It also imports, manufactures and markets Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff, and Cîroc in India.
4. Mansion House
Category: Brandy
Cases Sold in 2022: 7.1 million
Growth in Sales Volume: 59.8%
Tilaknagar Industries’ Mansion House became the world’s fastest-growing brandy in the year 2022. In line with its premiumization strategy, the Indian alco-bev company has also recently announced the unveiling of Mansion House Chambers Brandy, a premium variant of its flagship brand.
With 7.1 million 9-liter cases sold last year, Mansion House is the Best-Selling Brandy in the World.
3. High Noon
Category: RTD
Cases Sold in 2022: 17.2 million
Growth in Sales Volume: 94.7%
Available in eleven refreshing flavors, the High Noon seltzers use real vodka and real fruit juice for 100 calories of easy-drinking, take-anywhere deliciousness. Launched by Spirit of Gallo in May 2019, High Noon’s sales approached $1.25 billion last year, as it became the Best-Selling Spirits Brand by Volume in the U.S.
2. Malibu RTDs
Category: RTD
Cases Sold in 2022: 1 million
Growth in Sales Volume: 96.9%
Malibu has also evolved from a coconut proposition to a robust portfolio of innovative and versatile products as noted with the brand’s highly successful RTD cans. In 2021, the brand introduced Malibu Cocktails in a Can, a new range of refreshingly tasty and high-quality premium canned cocktails made with natural flavors and Malibu’s signature real Caribbean rum.
Pernod Ricard became the owner of Malibu when it acquired Allied Domecq in 2005, in a deal worth $14 billion.
1. The Finnish Long Drink
Category: RTD
Cases Sold in 2022: 1.1 million
Growth in Sales Volume: 114.2%
Launched in the U.S. in 2018, this RTD beverage was inspired by the original Long Drink – a loose combination of gin, grapefruit soda or juice, and carbonated water that can be found on tap all over Finland. Distributed in 43 markets in America, The Finnish Long Drink currently stands as the fourth-most popular RTD brand in the country.
Insider Monkey focuses on uncovering the best investment ideas of hedge funds and insiders. Please subscribe to our free daily newsletter to get the latest investment ideas from hedge funds’ investor letters by entering your email address below. You can also take a peek at 20 Countries with the Oldest Populations in the World and Top 20 Countries where Weed is Legal in 2023.
