5 Fastest-Growing Spirit Brands in the World

2. Malibu RTDs 

Category: RTD

Cases Sold in 2022: 1 million

Growth in Sales Volume: 96.9%

Malibu has also evolved from a coconut proposition to a robust portfolio of innovative and versatile products as noted with the brand’s highly successful RTD cans. In 2021, the brand introduced Malibu Cocktails in a Can, a new range of refreshingly tasty and high-quality premium canned cocktails made with natural flavors and Malibu’s signature real Caribbean rum.

Pernod Ricard became the owner of Malibu when it acquired Allied Domecq in 2005, in a deal worth $14 billion.