In this article, we look at 5 creative ways to attract customers. If you want to take a look at our detailed analysis of the marketing industry, you can check out 20 Creative Ways to Attract Customers.
5. Focus On Educating In Addition To Selling
Score: 16
Research shows that educational content makes consumers 131% more likely to purchase products or services. Sales language can make a brand appear artificial or inauthentic, whereas educational posts work better in developing customer relationships. Education-based marketing is one of the top creative ways to attract customers in 2023.
4. Invest In Experiential Guerrilla Marketing
Score: 17
Experiential guerrilla marketing refers to the use of unconventionally creative ways to attract customers, where the consumers get to interact with your product. These strategies are often low-cost and rely on personal interactions and viral social media trends to send the message. One such example is from Coca-Cola Co (NYSE:KO), where the brand installed a super-sized vending machine at a college campus that required students to pick each other up in order to press the two-for-one button at the top.
3. Collaborate With Influencers Relevant To Your Niche
Score: 18
Influencer marketing has increased enough for customers to not take random influencer collaborations seriously. A creative way to attract customers through your influencer partnerships is to take on board influencers whose own content is relevant to your brand. This will make their promotion of your brand sound much more authentic, eventually performing well with their fanbase.
2. Get Into Employee Advocacy
Score: 19
Employee advocacy is an organic way to grow your reach while also increasing employee performance. While social media influencers can be great advocates for your brand, the best ones always come from inside the house, i.e., your own employees. A survey by Sprout Social found that 66% of consumers think that brands that post about their employees positively impact consumer perceptions. While 87% of millennials say they feel more connected to brands whose employees post about them. Another report by PostBeyond found that when shared by employees, brand messages have a 561% reach.
1. There’s An AI Strategy For Everything
Score: 20
Instacart is a grocery shopping app that paired up with OpenAI to develop a chatbot that lets you ask questions from the app as you build your grocery cart. Every big brand out there has leveraged the power of AI to deliver a unique experience to its customers, and it’s time for you to do the same. AI for marketing is about more than just getting ChatGPT to write your captions; it can be about curating an entire experience for your customers. A great example is Nike’s ‘By You’ campaign, which uses an AI-powered system to let consumers design their shoes.
Disclosure: None. Check out Top 20 Digital Marketing Companies and Agencies in the World and 15 Best Marketing Software for Small Businesses.
