5 Creative Ways to Attract Customers

2. Get Into Employee Advocacy 

Score: 19

Employee advocacy is an organic way to grow your reach while also increasing employee performance. While social media influencers can be great advocates for your brand, the best ones always come from inside the house, i.e., your own employees. A survey by Sprout Social found that 66% of consumers think that brands that post about their employees positively impact consumer perceptions. While 87% of millennials say they feel more connected to brands whose employees post about them. Another report by PostBeyond found that when shared by employees, brand messages have a 561% reach.