In this article, we will be taking a look at the 5 Countries With The Most TikTok Users 2023. If you wish to read a detailed analysis of this topic, head straight to the 25 Countries With The Most TikTok Users 2023.
5. Russia
Total TikTok Users: 54.9 million
Russia, ranking fifth among the countries with the most TikTok users 2023 embraces TikTok, elevating it as a leading platform with millions of users. A diverse user base, from celebrities to everyday individuals, fosters a vibrant community. Notably, since March 2022, Russia halted TikTok uploads due to geopolitical changes, impacting the landscape.
4. Mexico
Total TikTok Users: 57.5 million
Mexico enthusiastically embraces TikTok, boasting millions of users and diverse content creators. The app’s user-friendly nature and creative outlet contribute to its immense popularity. With about 57.5 million users, TikTok aids the economy by enabling small businesses to elevate sales. Various content contributors exemplify the platform’s diversity. By July 2020, TikTok had accumulated 16 million visitors in Mexico, with a 226% growth compared to January, 2020. Core audience demographics reveal 56.41% females aged 13 to 24, while TikTok influencers in Mexico average 206 uploaded videos.
3. Brazil
Total TikTok Users: 82.2 million
Brazil leads in TikTok usage, with millions of users sharing creative content daily—the app’s simplicity, global connectivity, and entertainment value fuel its success. The platform also amplifies Brazil’s music, dance, and fashion on a global stage, enhancing cultural exports. Brazilian TikTok influencers average 199 uploaded videos, 9.76% possess over 500 media entries, and the core audience comprises 56.8% females aged 13 to 24. Brazilian TikTok influencers enjoy an engagement rate 20% higher than the global average.
2. Indonesia
Total TikTok Users: 109.9 million
Indonesia stands second among the countries with the most TikTok users 2023 and emerges as a TikTok powerhouse, captivating millions daily. The platform’s allure lies in its easy-to-share short videos, fostering creative expression and connections. Remarkably, TikTok boasts about 109.9 million active users in Indonesia, a vibrant market that propels the economy by nurturing content creators, influencers, and brands. Most users fall within the 18-34 age range, encompassing millennials and Gen Z, followed by 13-17-year-olds.
1. The United States
Total TikTok Users: 113.3 million
TikTok swiftly ascended as a beloved platform in the United States, a country that uses TikTok the most, uniting millions through short videos celebrating creativity, humour, and diverse perspectives. About 113.3 million users contribute to one of the world’s largest TikTok markets, empowered by the app’s accessibility and user-friendly features.
Insider Monkey focuses on uncovering the best investment ideas of hedge funds and insiders. Please subscribe to our daily free enewsletter to get the latest investment ideas from hedge funds’ investor letters by entering your email address below. You can also take a look at the 20 Best Web Designing Tools For Developers and the 20 Biggest EdTech Companies In The World.