5 Countries With The Most TikTok Users 2023

3. Brazil 

Total TikTok Users: 82.2 million  

Brazil leads in TikTok usage, with millions of users sharing creative content daily—the app’s simplicity, global connectivity, and entertainment value fuel its success. The platform also amplifies Brazil’s music, dance, and fashion on a global stage, enhancing cultural exports. Brazilian TikTok influencers average 199 uploaded videos, 9.76% possess over 500 media entries, and the core audience comprises 56.8% females aged 13 to 24. Brazilian TikTok influencers enjoy an engagement rate 20% higher than the global average.