In this article, we list and discuss the 5 Countries with the Most Social Media Users. If you would like to see our detailed discussion of the use of social media over the years, you go to 20 Countries with the Most Social Media Users.
5. Singapore
Social Media Users (% of total population):85.0%
Singapore, an island country in Southeast Asia, is the sixth-most advanced country in electronics. With 5.13 million active social media users, Singapore also ranks fifth amongst countries with the most social media users. Moreover, the internet penetration rate within the country reached 96% of the total population at the start of 2024. Out of the total internet user base, about 88.6% of the total population used at least one social media platform in January 2024.
4. Hong Kong
Social Media Users (% of total population): 86.2%
Although Hong Kong is not officially a country, it has still made it to our list. That’s because it is a special administrative region of Greater China, and has the independence to manage its own affairs under China’s “One country, two systems” policy. Hong Kong has a population of 7.49 million, of which 6.46 million are active social media users. Data from early 2024 shows that YouTube is the most used platform in Hong Kong with a user base of 6.46 million, whereas TikTok is the least used one, having a user base of just 69 thousand people aged 18 and above.
3. South Korea
Social Media Users (% of total population): 93.4%
A leading country worldwide on many forefronts, South Korea takes the lead in the social media users list too. The country is home to 48.34 million social media users and ranks 12th amongst countries with the fastest internet speeds. Moreover, the data shows that there were around 66.39 million cellular connections across the country. But it’s important to note that many people worldwide use more than one cellular connection, for instance, they might keep one connection for personal use and another one for work.
2. Saudi Arabia
Social Media Users (% of total population): 94.3%
Having the second-highest number of social media users in the world, Saudi Arabia is home to 37.21 million people and 35.10 million active social media users as of 2024. Amongst all social apps, TikTok is the most widely used one in Saudi Arabia, with 35.10 million users aged 18 and above. On the other hand, LinkedIn is the least used platform in the country, with only 8.90 million members as of 2024.
1. United Arab Emirates
Social Media Users (% of total population): 112.3%
Topping the list, the United Arab Emirates has the most social media users in the world today. As of 2024, the United Arab Emirates has a population of 9.55 million, and its social media users count to 10.73 million. In early 2024, the country had an internet penetration of 99.0%, a total of 9.46 million internet users. In terms of popularity and usage, TikTok leads the board in the United Arab Emirates with a user base of 10.73 million aged 18 and above. Followed by TikTok, Facebook is the second most used platform in the country, having a user base of 9.10 million users.
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