5 Countries With The Most Snapchat Users in 2023

3. Pakistan

Snapchat users in 2023: 26.4 million

Pakistan is one of the most populous nations in the world and has the third most Snapchat users in the world, with the figure estimated to be over 26 million in 2023. This equates to 15.8% of the population that is aged 13 and above. Snapchat’s ad reach in Pakistan covers nearly 30% of all people with internet access in the country. In contrast to some of the other countries we have covered, Pakistan’s Snapchat users are majority male who constitute 69.1% of the total users in the country.