In this article, we will be taking a look at the 5 countries with the highest tea consumption per capita. If you wish to see a detailed analysis of the global tea market, head straight to the 20 Countries With The Highest Tea Consumption Per Capita.
5. Iran
Tea Consumption Per Capita: 3.30 lbs
Iran’s tea consumption is witnessing a notable increase, offering a lucrative business market. Black tea is essential in Iranian culture and is consumed throughout the day. The country’s reputation for high-quality tea production and diverse tea gardens allows companies to cater to local preferences.
With a tea Consumption Per Capita of 3.30 lbs, there is also a demand for premium tea brands from the growing middle class. Despite an expected annual growth rate of -14.90% (CAGR 2023-2025), the Iranian tea segment is expected to generate US$1.47 billion in revenue in 2023, showcasing the potential in Iran’s tea market.
4. Pakistan
Tea Consumption Per Capita: 3.30 lbs
Tea holds a special place in Pakistani culture, symbolizing hospitality and friendship. Pakistan ranks among the top tea-consuming nations, averaging 1.5 kg or 3.30 lbs per capita annual consumption. The country’s tea industry is significant, generating substantial revenue and employment opportunities. Despite an expected annual growth rate of -3.91% from 2023-2025, the Pakistani tea segment is projected to reach US$1.12 billion in revenue in 2023, highlighting the enduring appeal of Pakistan’s tea market.
3. The United Kingdom
Tea Consumption Per Capita: 4.27 lbs
The United Kingdom stands third among the top countries with highest tea consumption per capita and has a deep-rooted love for tea, with over 100 million cups consumed daily. Despite competition and the rise of coffee, businesses can tap into the market by offering unique blends, organic options, and innovative packaging. The UK’s tea market is expected to grow, reaching revenue of 2.1 billion GBP by 2025.
2. Ireland
Tea consumption Per Capita: 4.82 lbs
Ireland is among the countries with highest tea consumption per capita. Ireland’s tea culture presents lucrative opportunities for businesses. With an average Irish person consuming over 1,000 cups of tea per year, there is a significant demand for high-quality tea products. To succeed in this market, companies should cater to Irish tastes and preferences by creating unique tea blends.
1. Turkey
Tea Consumption Per Capita: 6.94 lbs
Turkey has a rich tradition of tea consumption, with a per capita consumption of 6.04 lbs annually. Tea holds great cultural significance, often shared during social and business meetings. The Turkish tea market is expected to reach a revenue of US$6.72 billion in 2023, with an annual growth rate of 7.06% from 2023 to 2025. Businesses aiming to succeed should cater to Turkish preferences and cultural values, forging strong connections with consumers in this thriving market.
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