In this article, we look at the 5 countries that spend most time on social media. You can see how we ranked these countries and dive deep into our analysis of internet penetration levels and social media usage in these countries by heading over to our article, 15 Countries That Spend Most Time On Social Media.
5. Kenya
Daily Time Spent on Social Media: 3 hours, 34 minutes
Located in East Africa, Kenya ranks fifth among countries that spend most time on social media, with an average Kenyan spending 3 hours and 34 minutes on social media platforms every day. There are nearly 18 million people in Kenya who have access to the internet, and of them, an estimated 10.55 million are social media users.
4. Philippines
Daily Time Spent on Social Media: 3 hours, 43 minutes
Philippines is home to more than 84 million social media users, which is equivalent to 72.5% of the total population. The number of internet users are estimated to be 85.16 million, while there are 168.3 million registered cellular network connections in the country. The average daily time spent on social media in the Philippines is 3 hours and 43 minutes.
3. South Africa
Daily Time Spent on Social Media: 3 hours, 44 minutes
3 hours and 44 minutes is what South Africans on average spend each day on social media. The country’s total population is estimated to be 60 million people, of which 43.5 million have access to the internet, and 25.8 million people use at least one social media platform. It ranks third among countries that spend most time on social media.
2. Brazil
Daily Time Spent on Social Media: 3 hours, 46 minutes
Brazil is one of the strongest economies in the world and is poised to experience further economic growth in the coming years. In terms of social media usage, it ranks second in the world with an average resident spending 3 hours and 46 minutes on social media each day. Brazil is a large country in terms of population as well and that is reflected in the high volume of internet penetration (182 million) and social media users (152 million) in the country.
1. Nigeria
Daily Time Spent on Social Media: 4 hours, 36 minutes
Nigeria ranks number one on the list of countries that spend most time on social media, and that too by a clear margin. 4 hours and 36 minutes is what Nigerians on average spend daily on social media usage. Brazil is at a distant second, spending one hour less than what Nigerians do. This is a surprising figure considering that only 14.2% of the West African country’s population have a social media account on any platform. Internet penetration in the country is higher than in most other African countries and was recorded at 55.4% in early 2023.
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