5 Countries That Spend Most Time On Social Media

1. Nigeria

Daily Time Spent on Social Media: 4 hours, 36 minutes

Nigeria ranks number one on the list of countries that spend most time on social media, and that too by a clear margin. 4 hours and 36 minutes is what Nigerians on average spend daily on social media usage. Brazil is at a distant second, spending one hour less than what Nigerians do. This is a surprising figure considering that only 14.2% of the West African country’s population have a social media account on any platform. Internet penetration in the country is higher than in most other African countries and was recorded at 55.4% in early 2023.

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