5 Bizarre Brand Extensions That Befuddled Consumers

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1. Coors Spring Water

Speaking of tapping into on-the-rise markets, the bottled water business was booming in the 1990’s, at a time when people thought bottled water was a step up from tap water. For a long time, Molson Coors Brewing Co (NYSE:TAP) claimed that its Coors beer was made from Rocky Mountain spring water. So in 1990, the company decided to sell that “Rocky Mountain Sparkling Water” to cash in on the bottled water boom. But the company insisted on maintaining the Coors brand, driving people to assume that the sparkling water contained alcohol. The company stopped selling the product two years after launch; talking about bizarre brand extensions that befuddled consumers.

 

5 Bizarre Brand Extensions That Befuddled Consumers

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