In this article, we take a look at the 5 biggest toy companies in the world. For more on this, go to 20 Biggest Toy Companies in the World.
5. MGA Entertainment
Sales Revenue in 2022: $4 billion+ (est.)
Number of employees: 6000+
Headquarters: Los Angeles, California
MGA Entertainment, a privately-held American multinational toy company, has steadily fortified its financial standing. As of 2022, MGA Entertainment’s annual revenue exceeded $4 billion, with a strong international presence across Europe, Asia, and the Americas. Among its most celebrated products are the Bratz fashion dolls, which have garnered a dedicated following since their debut in 2001. MGA launched LOL Surprise!, a series of surprise boxes, and as per MGA CEO, it has been a success.
4. Mattel
Revenue in 2022: $5.4 Billion
Number of employees: 32000+
Headquarters: El Segundo, California
Mattel Inc. is doubtlessly an industry giant. Owing to its Optimizing For Growth program, Mattel ended 2022 on a strong financial footing by increasing its saving reserves. Regarding its annual balance sheet in 2022, Mattel generated $5.4 billion in revenue to claim the 4th position amongst the top toy companies globally, despite a challenging macroeconomic environment.
3. Hasbro
Revenue in 2022: $5.86 Billion
Number of employees: 5600
Headquarters: Pawtucket, Rhode Island, US
Hasbro is the third biggest player in the toy industry because of its stable consumer demand. Widely known for its blockbuster board game, Monopoly, Hasbro holds its position in the market. This company’s portfolio includes mega brands like Dungeons & Dragons, Play-Doh, and Peppa Pig. Hasbro’s emphasis on corporate responsibility is also commendable, as it strives to minimize its environmental impact and promote ethical sourcing of materials.
The toy guns pro, Nerf, is the most prominent subsidiary of Hasbro, generating consistently well in the annual sales revenue. Nerf was valued at approximately $460 million in 2022. Hasbro has invested in Nerf in the form of a $3.8 Billion acquisition in 2019, and other developments like an expansion to the entertainment industry are also midway.
2. Bandai Namco Holdings
Revenue in 2022: $7.56 Billion
Number of employees: 6,500+
Headquarters: Tokyo, Japan
Bandai Namco Holdings generated $7.56 billion in sales revenue in 2022, securing its position as the second-largest toy company in the world. This leading multinational conglomerate was founded in 2006 in Minato City, Tokyo. Bandai Namco’s unique strength lies in its ability to leverage popular intellectual properties and franchises, such as Power Rangers, Gundam, and Tamagotchi. It’s best known for groundbreaking video games like Pac-Man, Tekken, and the Dark Souls series.
1. The Lego Group
Revenue in 2022: $8 billion
Number of employees: 18000+
Headquarters: Billund, Denmark
The Lego Group, an iconic Danish toy company, is the biggest toy company in the world. It’s a manufacturer best known for its iconic interlocking plastic bricks, which have become synonymous with creative and imaginative play. This toy company reached monumental sales revenue in 2022 by recording a staggering $8 billion, the highest market share compared to other toy manufacturers. Founded in 1932 by Ole Kirk Christiansen, this company has evolved over its 90-year history to become a global powerhouse in the toy industry, renowned for its innovative and imaginative construction sets.
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