5 Biggest Mistakes New Business Owners Make

2. Not Knowing Your Target Audience 

Insider Monkey Score: 5

Dismissing customer needs is one of the biggest mistakes small business owners can make. In fact, the value a business provides to a customer and their needs are at the forefront of the products and services businesses offer, and shape key business decisions. Not prioritizing customer needs and misunderstanding or neglecting your target audience often results in limited sales for the business.