5 Biggest Augmented Reality And VR Companies In The World

3. Alphabet Inc. (NASDAQ:GOOG)

Market Cap:$1.62 trillion

Alphabet Inc. (NASDAQ:GOOG) is one of the biggest AR and virtual reality companies in the world. The company is entering the extended reality industry by launching a variety of augmented reality features. Google Search facilitates customers using augmented reality to try on products before buying like makeup, shoes, and clothes, or visualize how a piece of furniture will look in a certain place. Google Lens enables users to translate text from images in one language to another. Google Maps also has an immersive feature that allows the user to get virtual arrows overlaid in the real world using the Live View option. ARCore and Geospatial API enable developers to create unique AR content and publish it.