In this article, we discuss the 5 biggest advertising companies in the world. If you want to read about some more advertising companies, go directly to 15 Biggest Advertising Companies In The World.
5. WPP plc (NYSE:WPP)
Market cap: $12.25 billion
WPP plc (NYSE:WPP) is a multinational advertising and public relations company headquartered in London, United Kingdom. It is one of the world’s largest advertising and marketing services companies. WPP plc (NYSE:WPP) operates through a network of subsidiary companies and operates in over 110 countries worldwide. It offers a wide range of services including advertising, media investment management, data investment management, public relations, and branding and identity. WPP plc was founded in 1985 and is listed on the London Stock Exchange.
The subsidiaries of the company include JWT, Ogilvy, and Grey, specializing in different areas of advertising and marketing, allowing the company to provide a wide range of services under one roof. This integrated approach has helped WPP to attract and retain some of the world’s biggest brands as clients, including Coca-Cola, Ford, and Unilever. WPP said that it will use electricity that is 100% sourced from renewable sources by 2025. The company also claimed that it will build the tools to accelerate media decarbonization. The market cap of WPP plc (NYSE:WPP) is $12.249 billion.
4. The Interpublic Group of Companies, Inc. (NYSE:IPG)
Market cap: $14.2 billion
The Interpublic Group of Companies, Inc. (NYSE:IPG) is a global advertising and marketing services company that operates through its various subsidiaries. The company is one of the largest advertising holding companies in the world, with services including advertising, digital marketing, public relations, event planning, and market research. The Interpublic Group of Companies, Inc. (NYSE:IPG) was founded in 1902 and has grown to become a leading player in the advertising industry, with a strong focus on creativity and innovation.
Some of the well-known agencies which work under the company include McCann Worldgroup, FCB, Weber Shandwick and DraftKings. UM, a subsidiary of IPG Mediabrands is a leading global media network present in over 100 countries. With a team of over 5,000 employees, UM provides innovative solutions to a wide range of clients, including Accenture, American Express, Coca-Cola, Fitbit, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, and Spotify. The market cap of The Interpublic Group of Companies, Inc. (NYSE:IPG) is $14.19 billion.
3. Omnicom Group Inc. (NYSE:OMC)
Market cap: $17.2 billion
Omnicom Group Inc. (NYSE:OMC) is a leading global advertising, marketing and corporate communications company. The company was founded in 1986 and is headquartered in New York City. Omnicom Group Inc. (NYSE:OMC) operates through a network of subsidiary companies, including some of the world’s best-known advertising agencies such as BBDO, DDB, and TBWA. Omnicom’s client base includes some of the world’s largest and most recognizable brands, such as McDonald’s, Pepsi, and Nike. The company operates in over 100 countries and has a workforce of over 80,000 employees.
The services offered by Omnicom Group Inc. (NYSE:OMC) include advertising, public relations, direct marketing, and sales promotions. Some of the other services include branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing etc.
The market cap of this company is $17.24 billion. The revenue of Omnicom Group for the twelve months ending September 30, 2022, was $14.277 billion, a slight increase of 0.61% compared to the previous year. In 2021, the company’s annual revenue was $14.289 billion, showing a growth of 8.49% from 2020.
2. Publicis Groupe S.A. (OTC:PUBGY)
Market cap: $17.2 billion
Publicis Groupe S.A. (OTC:PUBGY) is a French multinational advertising and public relations company headquartered in Paris, France. The company was founded in 1926 by Marcel Bleustein-Blanchet and is one of the largest advertising and communications companies in the world. Publicis Groupe operates through a network of subsidiary companies, including well-known advertising agencies such as Saatchi & Saatchi and Leo Burnett.
Publicis Groupe S.A. (OTC:PUBGY) client base includes some of the world’s largest and most recognizable brands, such as Procter & Gamble, Coca-Cola, L’Oréal, and Visa. The company operates in over 100 countries and has a workforce of over 80,000 employees. The company offers a wide range of services including advertising, media planning and buying, digital marketing, public relations, and healthcare communications.
The market cap of the company is $17.20 billion. On July 21, 2022, Publicis Groupe posted earnings for 1H, reporting earnings per share of €2.88. The revenue over the period was €5.8 billion.
1. Accenture plc (NYSE:ACN)
Market cap: $180.97 billion
Accenture plc (NYSE:ACN) is a global digital marketing and experience agency within Accenture, a multinational professional services company. The group provides services such as digital strategy, marketing, content, commerce, and customer experience design to help clients transform their businesses and industries through the use of technology. Accenture plc (NYSE:ACN) has a team of experts who specialize in the latest digital technologies and marketing trends to help clients build meaningful and lasting relationships with their customers. It operates in many countries and serves a wide range of industries, including financial services, healthcare, retail, and more.
Accenture plc (NYSE:ACN) has made several acquisitions to expand its capabilities and footprint in different regions. These acquisitions include Irish creative agency Rothco, New York digital agency MXM, Shanghai digital marketing agency HO Communications, Stockholm customer relationship management firm Kaplan, German digital agency Kolle Rebbe, Brazilian marketing agency New Content, and New York ad-tech company Adaptly.
The market cap of the company is $180.97 billion. For the first quarter of the fiscal year 2022 ending November 30, Accenture reported an increase in sales to $15,747.8 million, compared to $14,965.15 million in the same period the previous year. The company also reported an increase in net income, with a total of $1,964.95 million compared to $1,791.02 million in the same period the previous year.
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