5 Best Undervalued UK Stocks to Buy Now

2. JD Sports Fashion plc (LSE:JD.L)

PE Ratio: 20.46

JD Sports Fashion plc (LSE:JD.L) engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. Its sports fashion brands include JD, Size, Footpatrol, Finish. Its outdoor brands include Blacks, Millets, Ultimate Outdoors, Tiso, Go Outdoors, Fishing Republic and Naylors. On September 9, JD Sports Fashion plc (LSE:JD.L) said that it has partnered up with OOOOO Entertainment Commerce, a mobile commerce platform, to launch live video commerce in the UK. JD will develop video commerce content on its growing platform with OOOOO Entertainment.  

JD Sports Fashion plc (LSE:JD.L) recently announced that it grew revenues 38.85% from 6.17 billion GBP to 8.56 billion GBP while net income improved 64.82% from 224.30 million GBP to 369.70 million GBP,  in 2022. 16 to 24-year-olds make up a large chunk of JD’s target audience. JD seeks to inspire the emerging generation of globally minded consumers through a connection to the universal culture of sport, music and fashion.