5 Best States to Start a Cannabis Business

3. California

Insider Monkey Score: 2.8

Average Monthly Revenue: 423.1m

California, recognized as the modern cannabis mecca, earned its status by being the first to legalize medical marijuana and leading the early legitimization of cannabis. Despite a constant and high demand for cannabis, the market is fiercely competitive and heavily taxed, presenting challenges for new entrants. Success in California requires the ability to weather challenges, establish a solid foundation, and implement a robust marketing strategy for the long term.