In this article, we are going to discuss the 5 best-selling rum brands in the world. If you want to check out our detailed analysis of the global rum market, the new rum RTD in the market, and sustainability in the rum industry, head to 15 Best-Selling Rum Brands in the World.
5. Havana Club
9-Liter Cases Sold in 2022: 4.6 million
In 1993, Pernod Ricard and The Cuba Ron SA Corporation created the joint venture Havana Club International S.A., to bring Havana Club to rum enthusiasts around the world. Crafted in accordance with age-old tradition, this award-winning rum brand is now the leading Cuban rum in its native country and around the world.
Havana Club is counted among the Top 5 Best-Selling Rums in the world.
4. McDowell’s No. 1 Rum
9-Liter Cases Sold in 2022: 8.8 million
Made using a blend of imported Caribbean rum and Indian molasses, this Best-Selling Indian Rum is aged in oak casks to enhance its flavors and create a smooth and mellow drinking experience.
McDowell’s No. 1 is the flagship brand of United Spirits Limited, a subsidiary of Diageo plc. Over its 120 years of history, the brand has created a unique bond with its 25+ million consumers all around the globe.
3. Captain Morgan
9-Liter Cases Sold in 2022: 12.9 million
Captain Morgan is the Best-Selling Spiced Rum in America, and although the brand started off with Captain Morgan Original Spiced Rum, the lineup now also includes white rum, cherry vanilla, silver spiced rum, and more.
Diageo got ownership of the Captain Morgan brand after its $8.15 billion joint acquisition of Seagram with France’s Pernod Ricard. The spirits giant, which footed $5 billion of the bill, got the lion’s share of Seagram’s portfolio.
2. Bacardí
9-Liter Cases Sold in 2022: 24.3 million
Bacardí is perhaps the most iconic rum in the Americas and is credited with creating classic cocktails, such as the Cuba Libre (rum and Coca-Cola) and the daiquiri, a favorite of Ernest Hemingway. Known for its high quality and smooth taste, Bacardí rum is made with a special combination of molasses from sugarcane, yeast, and water. All in all, about 26% of spirit drinkers in the United States drink Bacardí.
Bacardí announced earlier in April that it has inked its biggest celeb deal yet, with the Grammy-nominated artist Camila Cabello as the global face of the brand.
1. Tanduay
9-Liter Cases Sold in 2022: 27.4 million
The Filipino brand Tanduay bested all others to claim the top spot as the No. 1 Selling Rum in the World. The rum business of tycoon Lucio Tan’s LT Group sold 27.4 million nine-liter cases in 2022, up 16.1% from the 23.6 million cases sold in 2021.
In a release, the company attributed the brand’s robust growth to its aggressive international expansion, the rise of cocktail culture, and its diverse product offerings. Besides its home country of the Philippines, Tanduay Rum is present in 18 international markets and several U.S. states. In 2022, Tanduay’s consolidated revenue reached approximately $560 million, a 26% increase from the previous year.
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