5 Best-Selling Rum Brands in the World

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1. Tanduay 

9-Liter Cases Sold in 2022: 27.4 million

The Filipino brand Tanduay bested all others to claim the top spot as the No. 1 Selling Rum in the World. The rum business of tycoon Lucio Tan’s LT Group sold 27.4 million nine-liter cases in 2022, up 16.1% from the 23.6 million cases sold in 2021.

In a release, the company attributed the brand’s robust growth to its aggressive international expansion, the rise of cocktail culture, and its diverse product offerings. Besides its home country of the Philippines, Tanduay Rum is present in 18 international markets and several U.S. states. In 2022, Tanduay’s consolidated revenue reached approximately $560 million, a 26% increase from the previous year.

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