5 Best-Selling Rum Brands in the World

3. Captain Morgan

9-Liter Cases Sold in 2022: 12.9 million

Captain Morgan is the Best-Selling Spiced Rum in America, and although the brand started off with Captain Morgan Original Spiced Rum, the lineup now also includes white rum, cherry vanilla, silver spiced rum, and more.

Diageo got ownership of the Captain Morgan brand after its $8.15 billion joint acquisition of Seagram with France’s Pernod Ricard. The spirits giant, which footed $5 billion of the bill, got the lion’s share of Seagram’s portfolio.