5 Best-Performing Dow Stocks in 2023

1. Salesforce, Inc. (NYSE:CRM)

YTD Stock Gain Through November 17: 67.02%

Salesforce, Inc. (NYSE:CRM) tops the list of the best-performing Dow stocks in 2023, having gained about 67% in the period through November 17. AI has been responsible for most of the gains in CRM price amid Salesforce, Inc. (NYSE:CRM)’s integration of generative AI features in its marketing and CRM platforms.

Harding Loevner Global Equity Strategy made the following comment about Salesforce, Inc. (NYSE:CRM) in its Q2 2023 investor letter:

“Salesforce, Inc. (NYSE:CRM), a company we’ve owned since 2019, recently added ChatGPT-like capabilities onto its existing Al module, Einstein, to support its internal sales efforts and customer-facing software. For example, Einstein GPT can help generate marketing emails tailored to specific clients by using Salesforce’s customer database and past email correspondence to learn the most effective approach for each client. Einstein GPT is also different from off-the-shelf LLMS in three important ways: It keeps personal identifiable information private and secure, compared with external tools that retain anything a user enters. It employs the latest data in Salesforce’s system, as opposed to the sometimes-stale public data that train generic models. And generative Al capabilities can be integrated with other Salesforce offerings; the company has already introduced Slack GPT and Tableau GPT, Al-equipped versions of its workplace collaboration and analytics tools.”

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