5 Best Marketing Software for Small Businesses

2. Google Analytics

Estimated Number of Users as of September 27, 2023: 37.9 Million

Google Analytics is a web analytics tool by Alphabet Inc. (NASDAQ:GOOG). The Google Analytics tool is a part of the Google Marketing Platform Brand. The tool allows businesses to understand their customer demographics and their web traffic. The tool then provides a list of solutions to businesses to improve ROI. The tool analyzes a company’s mobile and web applications and creates reports.