In this article, we discuss 12 best augmented reality stocks to invest in.
According to the International Data Corporation (IDC), global spending on augmented reality and virtual reality is expected to reach $13.8 billion this year and increase to $50.9 billion in 2026. This puts the five-year compound annual growth rate for AR/VR spending at 32.3%. Some of the leading use cases of augmented reality include gaming, industrial maintenance, and training. Ramon T. Llamas, research director of Mobile Devices and AR/VR at IDC, said on November 30:
“The AR/VR market has been taking slow but sure steps in recent years and is poised to take longer strides in the years to come. Recently announced and upcoming hardware from major brands showcase clear improvement from first-generation devices. The deeper proliferation into current use cases and the addition of new ones highlight the versatility that AR/VR brings. And along with these is a whole host of services to help make them happen. The result: a maturing market ready to thrive for consumers and commercial users alike.”
The growing demand for AR and VR technologies is also one of the main factors driving the metaverse market. The global metaverse market was valued at $100.27 billion in 2022 and is expected to reach $1,527.55 billion by 2029, at a CAGR of 47.6% during the forecast period. Since AR is one of the driving forces behind the metaverse, and the applications of the technology are increasing incrementally, some of the best augmented reality stocks to invest in include Alphabet Inc. (NASDAQ:GOOG), NVIDIA Corporation (NASDAQ:NVDA), and Apple Inc. (NASDAQ:AAPL).
Our Methodology
We selected the following augmented reality stocks based on positive analyst coverage, strong business fundamentals, and market visibility. We have assessed the hedge fund sentiment from Insider Monkey’s database of 920 elite hedge funds tracked as of the end of the third quarter of 2022.
Photo by David Dvořáček on Unsplash
Best Augmented Reality Stocks to Invest In
12. Nintendo Co., Ltd. (OTC:NTDOY)
Number of Hedge Fund Holders: 2
Nintendo Co., Ltd. (OTC:NTDOY) develops, manufactures, and sells home entertainment products in Japan, the Americas, Europe, and internationally. Nintendo Co., Ltd. provides AR Games and AR hardware such as the Nintendo Switch Joy-Con, which has two cameras for immersive AR gaming, streaming, and photography.
On September 7, Goldman Sachs analyst Minami Munakata initiated coverage of Nintendo Co., Ltd. with a Buy rating and an 83,000 yen price target. The analyst expects Nintendo to maintain a high level of earnings, even in the middle of the product cycle for Nintendo Switch.
According to Insider Monkey’s data, Lyrical Asset Management and Ancora Advisors held stakes worth $143,000 and $1,000 in Nintendo Co., Ltd. at the end of the third quarter of 2022, respectively.
Like Alphabet Inc., NVIDIA Corporation, and Apple Inc., Nintendo Co., Ltd. is one of the best augmented reality stocks to monitor.
Here is what Ensemble Capital has to say about Nintendo Co., Ltd. in its Q3 2021 investor letter:
“Nintendo: Having had a banner year and a quarter last year with both its Switch console sales and megahit Animal Crossing: New Horizons game release, helped in part by COVID restrictions, Nintendo posted sales that were down -10% vs a year ago while operating income was down -17%. Consequently, the stock has had a challenging performance in the quarter, falling 19%. However, looking past the one-time nature of the comparison effects of the COVID bump last year, the more important fundamental metric to track for the company’s future business is its installed base of Switch consoles. The Switch installed base of customers has grown by about 50 million units to over 85 million since 2019, aided by a surge in interest in family gaming. We believe the family gaming trend is an important and persistent one and the huge increase in the installed base bodes well for future game and digital subscription sales going forward.”
11. Matterport, Inc. (NASDAQ:MTTR)
Number of Hedge Fund Holders: 7
Matterport, Inc. (NASDAQ:MTTR) is a California-based spatial data company, focusing on digitization and datafication of the built world. Matterport, Inc. has partnered with Austria-based ViewAR to create immersive and interactive AR experiences. Matterport, Inc. had a record third quarter, posting total revenue of $38 million, up 37% year-over-year and ahead of the company’s guidance. The growth was supported by strength across all three revenue channels.
On November 11, Deutsche Bank analyst Bhavin Shah maintained a Buy recommendation on Matterport, Inc. but lowered the firm’s price target on the shares to $5 from $7 following the Q3 results.
According to Insider Monkey’s data, 7 hedge funds were bullish on Matterport, Inc. at the end of September 2022, and Sculptor Capital held a prominent stake in the company, consisting of 400,000 shares worth $1.5 million.
Here is what Miller Opportunity Equity had to say about Matterport, Inc. in its Q4 2021 investor letter:
“Matterport Inc. (MTTR) continued to be a strong contributor during the quarter after Matterport’s ability to contribute to the building of the metaverse was brought to light. The company reported 3Q results that missed consensus due to unexpected supply constraints and labor shortage in its capture services. The company reported total sales of $27.7M below consensus of $29.1M but with gross profit beating coming in at $15.2M versus $15.1M expected leading to an EPS loss of -$0.06 slightly better than consensus of -$0.07. The company lowered full-year revenue guidance to $107-110M down from $120-126M previously while also lowering FY22 topline guidance to 50% growth from 65% at the time of the PIPE transaction due to continuing supply constraints and labor shortage.”
10. Axon Enterprise, Inc. (NASDAQ:AXON)
Number of Hedge Fund Holders: 27
Axon Enterprise, Inc. (NASDAQ:AXON) is an Arizona-based company that develops, manufactures, and commercializes conducted energy devices under the TASER brand in the United States and internationally. In April 2022, Axon Enterprise, Inc. announced the acquisition of Foundry 45, a company that provides virtual and augmented reality training applications to global enterprise customers. Axon Enterprise, Inc. is one of the best augmented reality stocks to monitor.
On November 8, Axon Enterprise, Inc. reported a Q3 non-GAAP EPS of $0.60 and a revenue of $312 million, outperforming Wall Street forecasts by $0.11 and $32.1 million, respectively. The company’s full year 2022 revenue guidance has improved to a range of $1.15 billion to $1.16 billion versus a $1.11 billion consensus.
Northland analyst Michael Latimore on November 9 raised the price target on Axon Enterprise, Inc. to $160 from $140 and kept an Outperform rating on the shares after the company “handily beat” Q3 estimates. Axon Enterprise, Inc. also raised FY22 guidance and he lifted his own FY22 and FY23 estimates following the Q3 report, given the company’s “leading technologies and market tailwinds,” the analyst told investors.
Among the hedge funds tracked by Insider Monkey, 27 funds reported owning stakes in Axon Enterprise, Inc. at the end of Q3 2022, compared to 26 funds in the prior quarter. Neal C. Bradsher’s Broadwood Capital is the largest stakeholder of the company, with 760,062 shares worth $88 million.
Here is what Baron Discovery Fund has to say about Axon Enterprise, Inc. in its Q1 2022 investor letter:
“Axon Enterprise, Inc. is a public safety-oriented company that sells its products to governments and law enforcement agencies around the world. Its mission is to “…make the bullet obsolete” using non-lethal TASER® devices combined with digital cameras, cloud-based software, and virtual reality training. This array of technology aims to provide better relationships between law enforcement and its constituent communities, and to reduce fatal outcomes dramatically when stressful confrontations occur. Axon takes its mission seriously and has an extensive ethics committee that includes members of law enforcement and activist communities. Axon claims that with usage of body cameras, complaints against police departments are down 88% and use of force is down 58%. We believe the company is a premier part of the solution to prevent bad actors in law enforcement and the mistrust that has resulted from those bad actors.
The company has three major product lines: first, high-definition cameras (sensor division) worn on the body or mounted on vehicles (newer products incorporate live streaming and automated license plate readers); second, subscription-based digital evidence software (evidence.com) that stores body camera and third-party video allowing for evidentiary chain of custody, search, and report writing (officer court time reduced by 70%); and third, non-lethal TASER devices (that can temporarily incapacitate dangerous and violent actors using an electrical shock) that save lives by avoiding discharging firearms (the company claims 258,000 lives have been saved so far). When used in combination, its cameras provide GPS officer location and live streaming, while its software can provide real-time operations mapping of active situations. In the future, Axon seeks to add consumer safety products (launching in 2022) that will automatically notify 911 if deployed, drone-based camera products, more VR training, and additional cloud-based software, including evidence software usable by prosecutors and defense attorneys, which could be a $1 billion market on its own. (Click here to read full text)
9. Sony Group Corporation (NYSE:SONY)
Number of Hedge Fund Holders: 27
Sony Group Corporation (NYSE:SONY) is one of the premier augmented reality stocks to invest in. The company designs, develops, and sells electronic equipment, instruments, and devices to the consumer, professional, and industrial markets worldwide. In February 2022, Sony Group Corporation announced that it has signed an agreement with Niantic, a company that provides augmented reality mobile games, for joint collaboration in the area of auditory AR for headphones.
On November 1, Sony Group Corporation reported a FQ2 GAAP EPS of ¥212.29 and a revenue of ¥2751.88 billion, up 16.1% on a year-over-year basis. For full-year 2022, the company posted an updated sales outlook of ¥11.6 trillion, up from the prior outlook of ¥11.5 trillion. The net income outlook was also raised to ¥840 billion from ¥800 billion.
Cowen analyst Doug Creutz on November 2 maintained an Outperform rating on Sony Group Corporation but trimmed the price target on the shares to $102 from $144. The analyst said he lowered his sum of the parts-based price target given shrinking multiples for segment comps and his dollar-denominated price target is also coming down due to a less favorable yen exchange rate.
According to Insider Monkey’s Q3 data, 27 hedge funds were long Sony Group Corporation, compared to 26 funds in the earlier quarter. Ken Fisher’s Fisher Asset Management is the biggest stakeholder of the company, with 4.7 million shares worth $303.8 million.
Aristotle Capital made the following comment about Sony Group Corporation in its Q3 2022 investor letter:
“Sony Group Corporation, the global provider of video games and consoles, image sensors, and music, as well as movies, was a major detractor for the period. The share price of the company has struggled this year following its strong performance in 2021. Signs of a slowdown in the gaming industry (as people seem inclined to take on outdoor activities as pandemic fears have subsided), combined with sales of its PlayStation 5 that have been held up by a global parts shortage, have led to gaming‐related software sales falling more than 20% year‐over‐year. Rather than focusing on short‐term demand dislocations, we focus on the company’s ability to continue migrating videogame users toward the firm’s subscription offerings, as well as its capacity to leverage content across its video, music and gaming platforms. We are also impressed with the expansion of Sony’s Music segment, which has been supported by the pervasiveness of streaming services. Management’s ongoing work to improve the company’s TV and film studios is bearing fruit as well, with sales growing 67% year‐over‐year for its Pictures segment as its regional strategy has taken hold, including recent progress made toward solidifying a merger plan with India‐based Zee Entertainment. All of this is to say we remain excited by the oligopolistic nature of the businesses Sony operates in, and the future prospects for the company given its leadership in image sensors, music publishing and gaming consoles.”
8. Unity Software Inc. (NYSE:U)
Number of Hedge Fund Holders: 34
Unity Software Inc. (NYSE:U) is a California-based company that creates and operates an interactive real-time 3D content platform. The company provides specialized tools for AR creators and enables efficient workflows for AR development. Unity Software Inc. is one of the best augmented reality stocks to invest in.
Citi analyst Jason Bazinet on November 21 reiterated a Buy recommendation on Unity Software Inc. but lowered the price target on the shares to $54 from $61. The analyst updated his model following the Q3 results and continues to like Unity Software Inc. “given robust top-line growth and diversification into other verticals beyond gaming.”
According to the third quarter database of Insider Monkey, 34 hedge funds were bullish on Unity Software Inc., up from 23 funds in the last quarter. Cathie Wood’s ARK Investment Management is the biggest stakeholder of the company, with 11.2 million shares worth nearly $359 million.
Here is what ClearBridge Investments All Cap Growth Strategy has to say about Unity Software Inc. in its Q1 2022 investor letter:
“We took advantage of a correction in higher-multiple stocks early in the first quarter to purchase shares of Unity Software, a leading platform to create, run and monetize 3D content. With about 1.6 million monthly active creators versus roughly 15 million potential content creators in gaming alone, we believe the company’s Create Engine is still under penetrated relative to its core addressable market. We similarly see a long runway for growth in Unity’s Operate Solutions segment given its advertising network commands single-digit share of the $60 billion mobile app install ad market today. Furthermore, we believe Unity is well-positioned to expand its addressable market to include industries beyond gaming, on both the operate and create sides of their business (Exhibit 1). The company is not yet free cash flow positive but given strong net expansion rates and high gross margins, we see a path to improving profitability over time, with management notably targeting positive free cash flow this fiscal year.”
7. Snap Inc. (NYSE:SNAP)
Number of Hedge Fund Holders: 42
Snap Inc. (NYSE:SNAP) is a California-based camera company that provides Spectacles, an eyewear product that connects with Snapchat and captures photos and video from a human perspective. The company also offers advertising products, including AR ads and Snap ads. Snap Inc. is one of the top augmented reality stocks to consider. Snap Inc.’s Daily Active Users were 363 million in Q3 2022, an increase of 57 million, or 19% year-over-year. On October 20, the board of directors also authorized a share repurchase program of up to $500 million of its Class A common stock.
On October 21, Credit Suisse analyst Stephen Ju reaffirmed an Outperform rating on Snap Inc. but lowered the firm’s price target on the shares to $17 from $22 following the Q3 earnings report.
According to Insider Monkey’s data, Snap Inc. was part of 42 hedge fund portfolios at the end of the third quarter of 2022, compared to 44 in the prior quarter. John Overdeck and David Siegel’s Two Sigma Advisors is the leading stakeholder of the company, with approximately 22 million shares worth $215 million.
Here is what Silver Ring Value Partners has to say about Snap Inc. in its Q2 2022 investor letter:
“I bought SNAP put options in the fall of 2021, when the stock was above $70 and its market cap around $100B. With revenues of ~ $4B in 2021, this put the company at a whopping 25x sales. I refer to a multiple of sales only because the company wasn’t yet making a profit, despite its astronomical valuation.
I strongly believed that market participants were over-extrapolating a few years’ worth of high sales growth too far into the distant future. This growth was likely temporarily boosted as advertisers experimented during COVID, attempting to reach customers in new ways. In other words, it was benefiting from unsustainable forces.
Having followed the media space for two decades, one thing that I have observed is that change happens slowly. Advertisers rarely abandon an old medium in a wholesale fashion or embrace a new one in such a way. Instead, they shift their budgets incrementally, experimenting and measuring Return on Investment (ROI) along the way…” (Click here to see the full text)
6. Etsy, Inc. (NASDAQ:ETSY)
Number of Hedge Fund Holders: 45
Etsy, Inc. (NASDAQ:ETSY) is a New York-based company that operates online marketplaces connecting buyers and sellers in the United States, the United Kingdom, Germany, Canada, Australia, France, and India. In 2020, Etsy, Inc. climbed on the AR bandwagon with the launch of an updated iOS app that uses augmented reality features to help consumers visualize their shopping experiences. The company posted strong Q3 sales and expects robust gross merchandise sales for the full-year 2022.
On December 1, BTIG analyst Marvin Fong raised the price target on Etsy, Inc. to $137 from $119 and maintained a Buy rating on the shares. A post Black Friday survey suggests that shoppers were more active on Etsy, Inc. than the company expected them to be, the analyst told investors in a research note. He added that Etsy appears to be “tracking well” relative to the management’s GMV guidance of $3.6 billion to $4.0 billion.
According to Insider Monkey’s third quarter database, 45 hedge funds were long Etsy, Inc., compared to 29 funds in the earlier quarter. Harris Associates is a significant position holder in the company, with approximately 2 million shares worth $189.5 million.
In addition to Alphabet Inc., NVIDIA Corporation, and Apple Inc., Etsy, Inc. is one of the premier AR stocks to invest in.
Here is what ClearBridge Investments Mid Cap Growth Strategy has to say about Etsy, Inc. in its Q3 2022 investor letter:
“Stock selection in the consumer discretionary sector proved a tailwind to performance. Etsy, which operates a number of online marketplaces for craft and artisan goods, delivered second quarter results that demonstrated the company’s pricing power, cash flow generation, and margin upside remain intact. While Etsy is experiencing declines in gross merchandise sales, it is seeing better than expected take rates and improved margins. We believe the company is well-positioned to grow advertising spending on its marketplace, bring in new buyers and strengthen its e-commerce advantages.”
5. The Glimpse Group, Inc. (NASDAQ:VRAR)
Number of Hedge Fund Holders: N/A
The Glimpse Group, Inc. (NASDAQ:VRAR) is a New York-based virtual reality (VR) and augmented reality (AR) platform company, providing enterprise software, services, and solutions in the United States. The company’s AR/VR solutions are used in higher education learning, corporate training, financial services, media and entertainment, architecture, engineering, construction, and government applications. The Glimpse Group, Inc. reported a Q3 2022 revenue of $3.86 million. It is one of the best augmented reality stocks to consider.
4. QUALCOMM Incorporated (NASDAQ:QCOM)
Number of Hedge Fund Holders: 80
QUALCOMM Incorporated (NASDAQ:QCOM) is a California-based company engaged in the development and commercialization of foundational technologies for the wireless industry worldwide. The company offers Snapdragon AR technology, which is the next generation of mobile computing, merging the real world with virtual objects for a seamless digital experience. QUALCOMM Incorporated is one of the best augmented reality stocks to invest in.
On November 16, QUALCOMM Incorporated disclosed its first augmented reality platform for glasses, Snapdragon AR2 Gen 1. The new platform uses 50% less power and two and half times the artificial intelligence performance of its XR2 Gen 1 platform, which will enable the glasses to use less than 1 watt of power.
Credit Suisse analyst Chris Caso on November 15 initiated coverage of QUALCOMM Incorporated with an Outperform rating and a $150 price target. The company has near-term, intermediate-term, and longer-term catalysts for share gains, the analyst told investors.
Among the hedge funds tracked by Insider Monkey, QUALCOMM Incorporated was part of 80 public stock portfolios at the end of September 2022, compared to 71 in the prior quarter. David Goel and Paul Ferri’s Matrix Capital Management is a prominent stakeholder of the company, with 3.3 million shares worth $377 million.
In its Q4 2021 investor letter, ClearBridge Investments, an asset management firm, highlighted a few stocks and QUALCOMM Incorporated was one of them. Here is what the fund said:
“Market strength continued in the fourth quarter, with only the communication services sector down in the Russell 1000 Value Index. Portfolio returns benefited from the strong performance of semiconductor maker QUALCOMM Incorporated, which has executed exceptionally well in pursuing the transition to 5G, growing both content and share due to its leadership position in cellular technology. The chipmaker recently outlined a number of peripheral growth opportunities outside of mobile markets, including automotive (where it hopes to leverage its strong presence in the automotive infotainment space into advanced driver assistance systems), Internet of Things (including opportunities in the PC market, VR/AR market, and factory automation) and radio frequency (where mmWave adoption globally, including China, would drive substantial upside).”
3. NVIDIA Corporation (NASDAQ:NVDA)
Number of Hedge Fund Holders: 89
NVIDIA Corporation is a California-based company specializing in graphics, computing, semiconductors, and networking solutions. NVIDIA CloudXR, a next-gen innovation built on NVIDIA RTX technology, delivers VR and AR across 5G and Wi-Fi networks. NVIDIA Corporation is one of the premier augmented reality stocks to buy now.
Needham analyst Rajvindra Gill on November 17 raised the price target on NVIDIA Corporation to $200 from $155 and maintained a Buy rating on the shares. The company’s Q3 results were “solid” with data center revenue outlook slightly higher despite soft China data center sales, the analyst told investors. He added that while China still weighs on overall results, NVIDIA Corporation is executing well in the face of these headwinds.
According to Insider Monkey’s Q3 data, 89 hedge funds were bullish on NVIDIA Corporation, compared to 84 funds in the prior quarter. Ken Fisher’s Fisher Asset Management is a significant position holder in the company, with 12.10 million shares worth about $1.5 billion.
Vulcan Value Partners made the following comment about NVIDIA Corporation in its Q3 2022 investor letter:
“We also sold NVIDIA Corporation during the quarter to allocate capital to new purchases and to add to existing positions in the portfolio. NVIDIA is facing multiple headwinds. Data center revenue growth is slowing, gaming revenue growth is declining, and the United States has issued new export controls to China that impact NVDIA’s products. We believe NVDIA’s competitive advantages are intact, and it remains on our MVP list. In the right circumstances we would be delighted to own it in the future.”
2. Apple Inc. (NASDAQ:AAPL)
Number of Hedge Fund Holders: 140
Apple Inc. is one of the best augmented reality stocks to consider. The company is reportedly set to enter the augmented and virtual reality world by launching an AR/VR standalone headset and AR glasses for daily wear. The headset will have an operating system known as xrOS, which suggests that it will incorporate both augmented reality and virtual reality technologies. These products could be launched by 2025.
On December 2, Morgan Stanley analyst Erik Woodring maintained a $175 price target and an Overweight rating on Apple Inc. shares, citing December quarter AppStore forecast as ‘conservative’.
According to the third quarter database of Insider Monkey, 140 hedge funds were bullish on Apple Inc., compared to 128 funds in the last quarter. Warren Buffett’s Berkshire Hathaway is the biggest stakeholder of the company, with approximately 895 million shares worth $123.6 billion.
Here is what Wedgewood Partners specifically said about Apple Inc. in its Q3 2022 investor letter:
“Apple Inc. grew revenues +5% (foreign exchange adjusted and excluding Russia) driven by record iPhone revenues that were up about +3% on an exceptional year ago comparison of +50%. Apple’s installed base is over 1.8 billion devices which helps drive a software and services business that has generated almost $80 billion of revenue over the past 4 quarters. As we have highlighted in the past, Apple’s relentless focus on the development and integration between hardware (especially ICs) as well as software, continues to add significant value for customers of its products and services. We expect this favorable competitive dynamic to continue for the foreseeable future.”
1. Alphabet Inc. (NASDAQ:GOOG)
Number of Hedge Fund Holders: 156
Alphabet Inc. announced in May 2022 its new AR glasses, which will rival the efforts from Meta Platforms and Apple, who are developing similar products. Alphabet Inc. is one of the best augmented reality stocks to invest in.
On November 30, Societe Generale analyst Christophe Cherblanc maintained a Buy recommendation on Alphabet Inc. but trimmed the price target on the shares to $132 from $147. The analyst said cost management has become a top priority for technology investors. For Alphabet Inc., the issue is less about near-term cyclical pressures than delivering the scale benefits expected from a company with revenues of $280 billion in a “progressively maturing online ecosystem,” the analyst told investors. He said Alphabet Inc. remains his preferred online stock despite the slashed estimates.
According to Insider Monkey’s data, 156 hedge funds were long Alphabet Inc. at the end of September 2022, compared to 153 funds in the earlier quarter. Chris Hohn’s TCI Fund Management is the largest position holder in the company, with 52.4 million shares worth $5 billion.
Here is what Mayar Capital had to say about Alphabet Inc. in its third-quarter 2022 investor letter:
“In early January this year – which admittedly feels like eons ago – US President Joe Biden was pushing Americans to take up the government’s offer of free COVID tests to help tackle the surging omicron variant. How did Biden respond when citizens asked about the availability of these tests?
“Google it!”
This advice, undoubtedly well-meant, was roundly scoffed at by the press, however. It seemed too obvious to be very helpful.
Anyway, the anecdote serves to introduce you to one of our largest holdings, Alphabet; the parent company of Google. Note that first, Alphabet’s original and core product – its search engine – has entered our common vocabulary as a verb. ‘Googling’ something has the same meaning as ‘researching’ or ‘finding an answer to’ something. Second, the reason Biden’s advice was met with such opprobrium was because Googling something has become almost second nature to us now.
These two observations reveal a lot about Google’s strength in the search engine market, in which it has a share of over 90 percent. Because internet search is almost the prototypical network, Google has benefitted from – and we think is also protected by – the huge competitive advantage its scale brings – both to those asking the questions and those providing the answers. The Google search platform becomes increasingly useful to anyone seeking information as a greater volume of stuff becomes available. This starts a virtuous cycle that results in a colossal market share for Google itself. In the language of business strategists, Google benefits from vast network effects.
Because Google’s search results are viewed by billions of eyeballs every day, its search page ‘real estate’ is understandably very valuable to those with goods and services to sell. Advertising revenues from this ‘real estate’ as well as that from its other properties such as Mail, Maps, and so on, totaled almost USD 150b in 2021; amounting to almost 58% of the company’s revenues. Ad sales on YouTube, also owned by Alphabet, brought in another USD 28b. With the secular shift of the advertising spend to digital channels – over which Alphabet has a tight grip – we estimate the company has a share of around 40% of the digital advertising market and is probably the most valuable advertising property in the world…” (Click here to see the full text)
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This article is originally published at Insider Monkey.
