5 AI Trends of 2024

3. AI Video Generation

While generative models that produce photorealistic images became mainstream in 2023, the focus is now shifting towards video tools like Runway’s Gen-2 model which produces short and high-quality video clips that can rival professional animation studios. AI video generation is emerging as a groundbreaking development in 2024, enabling the creation of high-quality, dynamic video content from simple text prompts or data inputs. Major film studios, such as Paramount and Disney are exploring the use of generative AI throughout their production processes, particularly in lip-syncing, foreign-language overdubs and enhancing special effects. Additionally, deepfake technology which creates fake images, videos, or audio clips that look real is gaining traction, and companies such as Synthesia is providing tools that generate realistic avatars.