36Kr Holdings Inc. (NASDAQ:KRKR) Q4 2022 Earnings Call Transcript

Dagang Feng: Actually, content production, quality and efficiency have always been our priority, and we have been adopting AIGC for quite a while. Content execution and classification are key component of AIGC technology. By applying AIGC 36Kr can classify articles in various fields using labeling, that’s optimizing the accuracy of user research. In addition, for some in-depth articles, AIGC will summarize the content of the articles to facilitate users efficient understanding while also improving the user experience. On the product launch, using 36Kr and press review platform as an example, AIGC technology will assist the users to better obtain detailed information such as press and user evaluation of products more efficiently, so as to understand products more accurately and make better purchasing decisions.

Also, AIGC helps us provide better customer services through more effective user interaction and communications. According to our initial analysis, AIGC has helped improve our user interaction by 90% and improved our current production efficiency by three times. Recently, we became one of the first batch of our companies to join Baidu’s ChatGPTs their ERNIE Bot ecosystem. We have achieved the code for internal testing and are launching the first run of our internal test, with no doubt that 36Kr will be the first mover in applying AIGC technology in our content production and global expansion. Thanks for your questions.

Operator: . And as there are no further questions, I’d like to turn the call back over to the company for closing remarks.

Unidentified Company Representative: Thank you once again for joining us today. If you have any further questions, please feel free to contact 36Kr’s Investor Relations through our contact information provided on our website.

Lin Wei: Thank you and see you next time.

Unidentified Company Representative: Thank you, operator. Thank you, everyone.

Operator: This does conclude our conference for today. Thank you for participating. You may now disconnect.