This article will rank the 30 most respected countries in the world. You may also check out our article on Most Respected Countries in Asia and Most Respected Countries in Europe.
The Role of Political Values, Brand Awareness, Culture, and Foreign Policy
The first question to ask when considering the most respected countries in the world is what it means to be respected by other countries. Is this an economic or political question? In today’s world, politics plays an important role in determining a country’s esteem. However, it is only the tip of the iceberg in this study. A country’s reputation is impacted by numerous factors such as its political stability, economic performance, social policies, cultural influence, international relations, environmental stewardship, media portrayal, human rights record, safety, and technological advancements. A stable government, strong economy, and commitment to social welfare bolster positive perceptions, while diplomatic standing, environmental responsibility, and respect for human rights also significantly contribute.
Some surveys base their findings on a country’s global dominance. As the notion of soft power evolved, Joseph Nye, the concept’s inventor, identified three key sources: political values, culture, and foreign policy. However, within these three categories, the individual sources of soft power are numerous and diverse. In this context, the annual Anholt-Ipsos Nation Brands Index (NBI) research has also examined for more than 15 years perceptions of nations around the world. The Anholt-Ipsos Nation Brands Index (NBI) provides a comprehensive measure of global perceptions of different countries. It assesses the reputations of nations based on various dimensions, offering insights into how countries are viewed worldwide. Based on it’s 2023 study, Japan ranks 1st on the Nation Brands Index, thanks to its rising global popularity. It’s the first non-western country to secure this title. The country has also ranked first in our list of m0st respected countries in Asia. On the other hand, France experienced its lowest rank yet due to the weaknesses in the People and Governance Indices. The decline in 2023 in perceptions of fair treatment and respect for citizens’ rights, responsible behavior in peace and security, and overall welcoming nature has contributed to the overall drop in rank.
The popularity of a brand also influences the level of respect that countries have. In that sense, some corporations have lost their reputation, resulting in a lack of respect in the country where they are situated. Sometimes the contrary is true; a country’s lack of respect can have a negative impact on the brand’s business. However, this should not always be the case. According to one study, many South Korean automakers have been working hard to offset the halo effect caused by the country’s unfavorable reputation. However, South Korea is regarded as one of the leading countries at the forefront of electromobility, and the role of Hyundai Motor Company, the country’s major player, will be closely watched in the coming years, particularly given its ambitions for fuel cell vehicles (FCEVs). The company’s market capitalization or net worth is $50.13 billion, with an enterprise value of $119.99 billion. The domestic auto market accounts for 43.2% of the total, while the global car market makes up 4.5%.
When assessing the most respected countries in the world, we must evaluate the level of interest that the country generates among travelers and tourists as well. Tourism significantly impacts a country’s reputation as well. The worldwide luxury travel market was worth $1,946.1 billion in 2021. Looking ahead, the market is estimated to reach $2,616.5 billion by 2027, with a CAGR of 5.06% from 2021 to 2027. Following Covid-19, the number of travelers has steadily increased, benefiting both adventure tourism and luxury accommodations. One of the most prominent services is Booking Holdings Inc. (NASDAQ: BKNG), a supplier of travel and restaurant online reservations and related services, with a market capitalization of $132.89 billion. Booking Holdings made $76.6 billion in gross travel bookings in 2021, including bookings made through Booking.com. This represents a 116% increase from 2020. As of December 2022, Booking.com remains the online travel company with the largest market capitalization, at $78.2 billion.
Expedia Group Inc. (NASDAQ: EXPE), founded in 1996 as a Microsoft division, has established itself as a market leader in the online travel industry. After Covid-19, the company’s earnings improved significantly and eventually approached pre-pandemic levels in 2023, reaching slightly over 13 billion US dollars. Since the pandemic, Expedia Group’s net income has reached over 800 million US dollars in 2023. The United States is an important market for Expedia Group, accounting for more than 60% of the company’s global earnings in 2023. A substantial presence in the country is reflected in a high level of brand awareness. According to their survey, people in China, Hong Kong, Japan, South Korea, Taiwan, and Thailand are responding positively to the relaxation of travel restrictions. Travelers are yearning for warm weather across these regions, with New York, Las Vegas, and London remaining at the top, while Orlando and Cancun rose in popularity in 2023, and Miami surpassed Boston for tenth position on the list. Tokyo was a new addition to the list that same year.
Moreover, foreign policy decisions significantly influence a country’s global reputation. Prioritizing human rights and ethical behavior can enhance a nation’s image. Conversely, involvement in conflicts or controversial alliances can damage its standing. For example, Canada’s reputation as a peacekeeping nation is bolstered by its commitment to human rights and international cooperation. In contrast, Russia’s involvement in the Ukraine conflict has led to widespread condemnation and a damaged global image. Similarly, Sweden’s policies on neutrality and humanitarian aid have strengthened its positive international standing.
London skyline, its skyscrapers, buildings, bridges and the Thames River
Methodology
For creating the list of the most respected countries in the world, we utilized the Human Development Index to produce a list of the world’s most developed countries. That list was ranked using two additional indexes: the Human Freedom Index and the Human Rights Index. We ranked the new list using RepTrack and Soft Power 30 data. The final ranking includes data on economic development, freedom, and human rights in each country.
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This is how our list of 30 most respected countries in the world looks like.
30. Hong Kong, China (SAR)
Human Development Index: 0.956
Human Freedom Index: 7.70
Human Rights Index: 0.62
Hong Kong is one of the most respected countries in the world owing to its robust financial system and commitment to the rule of law. The public transportation system is great, air quality is better, and the cultural scene is diverse and vibrant.
29. Cyprus
Human Development Index: 0.907
Human Freedom Index: 8.15
Human Rights Index: 0.90
Cyprus has an economic freedom score of 72.2, ranking 17th in the 2024 Index of Economic Freedom. Cyprus’ ranking has dropped by 0.1 point from the previous year, and it now ranks 11th out of 44 countries in Europe. The country’s economic freedom score is above the global and regional averages. Its’ comparatively strong economic freedom is supported by a generally functioning legal system. Public debt is minimal compared to other European economies.
28. Slovenia
Human Development Index: 0.926
Human Freedom Index: 7.90
Human Rights Index: 0.90
Slovenian foreign policy has made significant attempts to formalize and strengthen connections with its four neighbors, which also host Slovenian communities. It resolved most of its outstanding concerns with neighboring nations through negotiation, resorting to legal mechanisms for the more problematic issues. All above makes Slovenia one of the most respected countries in the world.
27. Malta
Human Development Index: 0.915
Human Freedom Index: 8.20
Human Rights Index: 0.91
Malta not only boasts a stable economy, low unemployment rates, and one of the world’s best climates but also provides outstanding education, healthcare, and an overall safe atmosphere. Successive foreign occupations have contributed distinctively to the nation’s history and culture. One of the most appealing aspects of living in Malta is its climate. Additionally, the crime rate is low, and there are numerous activities to enjoy on the island, such as visiting historical buildings, stunning beaches, and nature parks.
26. Luxembourg
Human Development Index: 0.927
Human Freedom Index: 8.71
Human Rights Index: 0.95
Luxembourg’s dynamic cultural scene includes art, music, dance, theater, and much more, all performed by world-class artists. Despite its tiny size, Luxembourg offers an outstanding number of museums, art centers, galleries, and independent stages. The Luxembourg healthcare system is one of the best in the world which put the country on the list of the most respected countries in the world. According to Mercer’s 2019 Quality of Living City Ranking, Luxembourg City is the safest city in the world for expats.
25. Iceland
Human Development Index: 0.959
Human Freedom Index: 8.73
Human Rights Index: 0.95
Iceland is a beautiful, serene nation with delightful cuisine, friendly locals, and numerous exciting attractions. Iceland utilizes geothermal energy to heat 85% of the island’s homes and most of its hotels. For the 14th consecutive year, Iceland will lead the list of the world’s safest countries in 2024 and surely one of the most respected countries in the world.
24. Estonia
Human Development Index: 0.899
Human Freedom Index: 8.75
Human Rights Index: 0.96
Estonia does not need to strive to identify a distinguishing feature; it is entirely unique. While it shares comparable geography and history with Latvia and Lithuania, it maintains a distinct cultural identity. Additionally, Estonia has improved its position in the 2023 Corruption Perceptions Index, climbing two spots to 12th out of 180 nations.
23. United Arab Emirates
Human Development Index: 0.937
Human Freedom Index: 5.73
Human Rights Index: 0.35
The United Arab Emirates, or UAE, is a federation of seven emirates on the southeast coast of the Arabian Peninsula. Situated between Oman and Saudi Arabia, the country features stony deserts, wetlands, arid mountains, and coastlines along the Gulf of Oman and the Persian Gulf. Despite its conservative origins, the UAE is among the most liberal nations in the Gulf, with a constitution that ensures religious freedom. Governed as a federation of monarchies, it operates under a legal system rooted in civil and Islamic laws.
22. Israel
Human Development Index: 0.95
Human Freedom Index: 8.79
Human Rights Index: 0.96
Although a poll this spring found that over six-in-ten (58%) respondents claimed Israel is not widely respected globally, there are reasons to consider Israel among the world’s respected countries. Despite its modest size, the nation has played a significant role in international affairs, boasts a robust economy, hosts religiously significant landmarks, and navigates complex relationships with many of its Arab neighbors.
21. Spain
Human Development Index: 0.911
Human Freedom Index: 8.03
Human Rights Index: 0.95
Spain ranks sixth among the world’s happiest countries in terms of long-term well-being. The country boasts 48 UNESCO biosphere reserves and holds the third most UNESCO World Heritage Sites globally, making it a significant draw for visitors. Spain’s tourism numbers are growing exponentially, with projections from Exceltur indicating that the country expects to host over 75 million visitors this year.
20. Norway
Human Development Index: 0.966
Human Freedom Index: 8.58
Human Rights Index: 0.93
With a free and world-class education system, universal healthcare, social support, and protected personal liberties, it’s no surprise that Norway consistently ranks in the top three of the World Happiness Rankings. Oslo boasts the world’s largest per capita number of electric automobiles. This significant development has led to a 35% reduction in CO2 emissions in the city. It is surely one of the most respected countries in the world.
19. Singapore
Human Development Index: 0.949
Human Freedom Index: 7.75
Human Rights Index: 0.72
For many, Singapore conjures up images of a bustling skyline and clean streets. While these are true, there is much more to the Lion City than meets the eye. The city, known for its conservative standards, will surprise you with sleek, modern restaurants scattered across the city and a thriving, cutting-edge fashion scene. People from diverse countries and religious backgrounds coexist peacefully. Cleanliness and respect are two values that are widely embraced throughout the city.
18. Czech Republic
Human Development Index: 0.895
Human Freedom Index: 8.38
Human Rights Index: 0.95
The Czech Republic, located in the heart of Central Europe, is a stunning country with many well-preserved old cities and castles. Its beautiful capital city, Prague, dates back 1,100 years and has retained its historical framework to this day. The Czech Republic boasts a 7.6% unemployment rate, lower than the 12.1% average across the Eurozone. Although small, it is one of the most respected countries in the world.
17. Italy
Human Development Index: 0.906
Human Freedom Index: 7.95
Human Rights Index: 0.92
Italy’s top ranking is primarily attributed to the appeal of its tourist resorts and the quality of its exports, and it is the direct consequence of being one of the most respected countries in the world. While the country is renowned for its culture and history, it also grapples with an unstable political situation, having had several dozen governments since the end of World War II.
16. Belgium
Human Development Index: 0.942
Human Freedom Index: 8.33
Human Rights Index: 0.96
Belgium was one of the six countries that founded the European Union, as well as a founding member of the Eurozone, the World Trade Organization, NATO, and the Organization for Economic Cooperation and Development. It hosts NATO, the European Council, and several other international organizations. According to the 2021 Best Countries report, Belgians are perceived as environmentally conscious and committed to human rights, ranking 13th and 11th, respectively.
15. France
Human Development Index: 0.91
Human Freedom Index: 7.86
Human Rights Index: 0.92
France is globally celebrated for its unmatched contributions to art, literature, philosophy, architecture, politics, language, food, and fashion. French society is widely perceived as well-educated, family-oriented, passionate, and highly fashionable. France is also a modern, secular democracy with a high standard of living, generous labor regulations, and a strong emphasis on equality.
14. Japan
Human Development Index: 0.92
Human Freedom Index: 8.40
Human Rights Index: 0.93
Japan is renowned for its traditional arts, including tea ceremonies, calligraphy, and flower arrangements. The country boasts a rich history of distinctive gardens, sculpture, and poetry. Japan is home to more than a dozen UNESCO World Heritage monuments and is the birthplace of sushi, one of its most famous culinary exports. Despite enduring the global economic crisis, Japan maintains the world’s third-largest economy and is recognized as a leader in scientific research, technological advancements, and industry.
13. United Kingdom
Human Development Index: 0.94
Human Freedom Index: 8.39
Human Rights Index: 0.90
The United Kingdom is a highly developed country with significant global economic, political, scientific, and cultural influence. The nation’s global significance stems from the British Empire, which emerged during the European colonial era and reached its peak in the early twentieth century before beginning decolonization after World War II. The Industrial Revolution began in the United Kingdom, and manufacturing, particularly in the automobile and aerospace industries, remains a major sector of the economy, albeit in decline.
12. Germany
Human Development Index: 0.95
Human Freedom Index: 8.37
Human Rights Index: 0.95
Germany, the most populous country in the European Union, boasts one of the world’s largest economies and has steadily increased its influence in the international community since reunification. While Germanic-speaking tribes in northern Europe have existed since antiquity, the modern German state emerged in the nineteenth century. Germany’s economy is among the world’s largest, and the country is a significant importer and exporter.
11. United States
Human Development Index: 0.927
Human Freedom Index: 8.39
Human Rights Index: 0.93
Many Americans have long believed that the United States is less respected by other countries today than it was in the past, with about two-thirds of U.S. adults (68%) agreeing. Nonetheless, the United States of America remains a North American country with the world’s most powerful economic and military forces. Its cultural influence spans the globe, largely through popular culture expressed in music, film, and television.
10. Austria
Human Development Index: 0.926
Human Freedom Index: 8.24
Human Rights Index: 0.93
Austrians are a homogeneous nation; around 90% speak German as their primary language. However, there has been a significant increase in immigration over the past two decades, mainly from former Yugoslavia and Turkey. Since 1955, Austria has maintained political stability. The country boasts a well-developed social market economy that supports a high standard of living, so surely belongs to the list of the most respected countries in the world. Until the late 1980s, the Austrian economy heavily relied on the government and its state-owned industries conglomerate.
9. Netherlands
Human Development Index: 0.946
Human Freedom Index: 8.57
Human Rights Index: 0.92
A country’s reputation is influenced by three types of factors: a sophisticated economy, a desirable living environment, and a stable, democratic government. In terms of political stability, the Netherlands performs exceptionally well, ranking seventh out of 55 countries surveyed. This small country has a strong international reputation and offers plenty to do, whether you’re interested in history, art, or simply exploring new areas.
8. Ireland
Human Development Index: 0.95
Human Freedom Index: 8.79
Human Rights Index: 0.96
Ireland is a stable democracy where political rights and civil freedoms are respected and protected. There is some minor societal discrimination, particularly against traditional nomadic Irish Travelers. Unfortunately, corruption scandals have plagued the police department, and domestic violence remains a concern, so Ireland is not at the top of the list of the most respected countries in the world. Throughout most of its documented history, the country’s culture has been predominantly Gaelic. Strong family values, wit, and a respect for tradition are prevalent characteristics of Irish culture.
7. Australia
Human Development Index: 0.946
Human Freedom Index: 8.52
Human Rights Index: 0.92
The Commonwealth of Australia is located on the Australian continent and includes various islands, the most notable of which is Tasmania. Indigenous people inhabited the country for at least 40,000 years before the first British colonization in the 18th century. Like the United Kingdom, Australia operates under a parliamentary democracy.
6. Canada
Human Development Index: 0.935
Human Freedom Index: 8.55
Human Rights Index: 0.91
The government actively engages in international organizations, supports peacekeeping efforts, and campaigns for human rights on a global scale. Canada’s commitment to democratic values, along with its aspiration to make positive contributions to the global community, has earned it respect and influence. According to a recent study conducted by U.S. News, WPP, and the Wharton School at the University of Pennsylvania, Canada ranked as the world’s second-best country in 2023.
