In this article, we will be taking a look at the 27 most fashionable cities in the US. You can also skip our detailed analysis and directly head to The Most Fashionable City in the US.
The Economic Powerhouse of Fashion: A Deep Dive into the US Market and Global Trends
The global fashion industry is a massive economic force, generating an estimated $1.7 trillion in revenue in 2021, which accounts for 1.7% of the world’s GDP. Women are widely regarded as the driving force behind the fashion industry’s success. A significant portion of women across various age groups actively follow and adopt the latest fashion trends. According to a survey, 36% of Gen Z women (born between 1997 and 2012) buy new clothing at least monthly, demonstrating their keen interest in staying fashionable.
The United States is the largest fashion market globally, with apparel sales revenues reaching $351.35 billion in 2023. While younger generations, such as Gen Z and Millennials, are often perceived as the most fashion-conscious, older age groups in the US also exhibit a strong interest in following fashion trends. According to a survey, the average American woman’s closet contains approximately 148 individual clothing items, indicating a substantial investment in fashion across age groups.
The Oberlo statistics show the US apparel market is expected to grow by 2.79% in 2025, reaching $1.84 trillion in revenue. Per capita spending on clothing and footwear in the US is the highest in the world at $1,460. The luxury clothing segment accounts for 5% of the global apparel market, while second-hand clothing accounts for 5.5%. The global apparel market is forecast to grow by 4.8% per year through 2026, with a total growth of 26% and a 15% increase in CO2 emissions.
Big Fashionable Brands in the USA
When talking about fashion, brands like Ralph Lauren, Guess, Michael Kors, and Coach, among many others cannot be left behind. Ralph Lauren was founded in 1967, and the brand has become synonymous with classic American style and luxury. The brand’s preppy, aspirational look, featuring polo shirts, chinos, and casual elegance, has become a defining element of American fashion. Ralph Lauren was the first American designer to be awarded an Honorary Knight Commander of the Most Excellent Order of the British Empire (KBE). The company’s revenue increased slightly in Q1 2024 on a reported basis and 1% in constant currency, ahead of expectations which was led by growth in Asia and Europe. Ralph Lauren maintained a healthy balance sheet with $1.7 billion in cash and short-term investments in Q1 and inventory growth of only 1%.
Similarly, Guess has been at the forefront of setting fashion trends and shaping the industry’s landscape. The brand’s iconic denim collections, featuring bold designs and innovative washes, have been instrumental in defining the denim culture. Guess jeans have become a symbol of youthful rebellion and self-expression, resonating with fashion-conscious individuals worldwide.
As of 2024, Guess operates over 1,200 retail stores across the Americas, Europe, Asia-Pacific, and the Middle East. The company has partnered with various licensees to produce and distribute Guess-branded products, including eyewear, watches, handbags, and fragrances. In Q1 2024, their total net revenue decreased 4% to $570 million in U.S. dollars and decreased 2% in constant currency. American retail revenues decreased 14% in U.S. dollars and 13% in constant currency and American wholesale revenues decreased 25% in U.S. dollars and 26% in constant currency. On the other hand, Europe revenues increased 2% in U.S. dollars and 5% in constant currency.
Women in fashionable clothing walking together down a busy city street.
Our Methodology
Our methodology for ranking the most fashionable cities in the US is based on a consensus-driven approach. We reviewed numerous websites to identify cities with the highest number of fashion and luxury stores and the most notable fashion trends. Using Insider Monkey Scores, we then ranked the cities. The city in first place received 1 point (27/27=1), the city in second place received 0.96 points (26/27), and so on.
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Here is our list of the 27 most fashionable cities in the US.
27. Savannah, GA
Insider Monkey Score: 0.03
Savannah’s fashion scene is deeply rooted in its rich history and cultural influences. The city’s antebellum architecture, oak-lined streets, and Spanish moss-draped trees create a picturesque backdrop that has inspired fashion designers and trendsetters for generations. Savannah’s fashion scene is characterized by a blend of classic elegance and modern flair.
26. Delray Beach, FL
Insider Monkey Score: 0.07
Delray Beach, FL is considered one of the most fashionable cities in the US. The city’s artistic community has embraced a bohemian flair, incorporating flowy silhouettes, bold patterns, and eclectic accessories into their fashion choices. According to a 2017 retail market study, Delray Beach had an estimated supportable retail space of 363,000 square feet for apparel and shoe stores, generating an estimated $18.7 million in sales.
25. Costa Mesa, CA
Insider Monkey Score: 0.11
Costa Mesa is home to South Coast Plaza, the largest shopping center in California with over 250 retailers representing the highest concentration of high-end and luxury fashion brands in the United States. Major fashion houses like Cartier, Chanel, Dior, Gucci, Louis Vuitton, and Prada have flagship stores at South Coast Plaza, making it a premier destination for fashion enthusiasts and trendsetters.
24. Nashville, TN
Insider Monkey Score: 0.14
Nashville Fashion Week, an annual event since 2011, has invested over $1.5 million in the city’s fashion community and attracted over 28,361 attendees across 56 locations. The event showcases local and national designers, hosts industry panels, and features retail events, with an average yearly attendance of 3,040 for runway shows and galas.
By 2025, Nashville’s fashion industry is projected to generate $9.5 billion in revenue and create 28,000 jobs, as noted by Nashville Lifestyle magazine.
23. Fort Worth, TX
Insider Monkey Score: 0.18
Fort Worth is the epicenter of haute cowboy fashion, a trend that seamlessly blends traditional Western elements with contemporary designs and luxury materials. This style is exemplified by the city’s annual Fort Worth Fashion Week, where designers showcase their interpretations of cowboy chic, featuring elements like fringe, metallic boots, turquoise jewelry, and oversized suits paired with bold accessories.
22. Houston, Texas
Insider Monkey Score: 0.22
Houston is widely regarded as one of the most fashionable cities in the United States. Houston’s young population, with approximately 22.1% of residents aged 5 to 19 (the largest segment), is heavily influenced by streetwear and urban styles popularized by local music artists and celebrities. According to a 2017 study by Press Cleaners, Houston had 561 clothing stores and 8.6 clothing stores per 100,000 residents, ranking third among major Texas metro areas.
21. Paradise, NV
Insider Monkey Score: 0.25
Philadelphia has a long-standing fashion legacy dating back to the 18th century. It was once a hub for garment production and retail, with Chestnut Street being recognized as one of the most fashionable retail streets in the world. Talented designers such as Kimberly McGlonn of Grant Blvd, Prajjé Oscar Jean-Baptiste of Prajjé Oscar, and Michelle Fite of Fite Fashion have contributed to the rebirth of Philadelphia’s fashion industry with their fresh ideas and commitment to quality.
20. Columbus, OH
Insider Monkey Score: 0.29
Columbus is home to several major fashion retailers and brands, including L Brands (Victoria’s Secret, Bath & Body Works, and Henri Bendel), Abercrombie & Fitch, DSW, and Express, which are headquartered in the city. The Ohio State University offers a strong Fashion and Retail Studies program, focusing on merchandising and product development. Additionally, the Columbus College of Art and Design (CCAD) is renowned for its fashion design program, which is considered one of the best in the country, and hosts an annual spring fashion show that attracts an international audience. Notable fashion trends in Columbus include a focus on sustainability and ethical fashion, with boutiques like Tigertree promoting eco-friendly and socially conscious designs.
19. Austin, TX
Insider Monkey Score: 0.33
Austin, TX is considered the fashion capital of Texas and one of the most fashionable cities in the US. Austin’s vibrant youth culture, driven by the presence of the University of Texas at Austin (17,432 degrees awarded in 2022) and its reputation as a hip, trendy city, contributes to its fashion-forwardness.
18. Norfolk, VA
Insider Monkey Score: 0.37
Norfolk’s fashion scene is heavily influenced by its coastal location and diverse population. In terms of gender, both men and women in Norfolk are actively engaged in the fashion scene. Local menswear brands and retailers offer a range of stylish and contemporary pieces, while womenswear continues to be a strong focus with a wide variety of options available.
17. Orlando, FL
Insider Monkey Score: 0.40
Orlando is known for its glamorous lifestyle, attracting tourists and residents who value fashion and appearance. Both genders are actively engaged in fashion in Orlando, with a nearly equal split between males (50.2%) and females (49.8%) in the city’s population
16. San Antonia, TX
Insider Monkey Score: 0.44
San Antonio has a booming economy with a gross domestic product of approximately $121 billion, roughly equal to that of entire South Africa. Designers like Austin Alegria are breaking heteronormative stereotypes with vibrant, gender-fluid looks infused with drag and pageant sensibilities. The LGBTQ+ community is cultivating its local art and fashion stars, fostering an environment of self-expression.
15. Charlotte, NC
Insider Monkey Score: 0.48
Charlotte, NC stands fifteenth among the most fashionable cities in the US. Charlotte’s versatility and progress are reflected in the evolution of its style. At first, men wore seersucker suits and ladies wore sophisticated floral gowns, reflecting the traditional Southern fashions. Corporate clothing, which exudes sophistication and professionalism, became the standard as the city developed into a financial center.
14. Miami, FL
Insider Monkey Score: 0.51
Miami’s fashion scene is heavily influenced by its Latin American and Caribbean communities, resulting in a unique blend of styles that incorporate bright colors, bold patterns, and lightweight fabrics. One of the most notable fashion events in Miami is the Miami Swim Week, held annually in July. This event attracts designers, models, and fashion enthusiasts from around the world, showcasing the latest trends in swimwear and beachwear. In 2019, Miami Swim Week attracted over 202 million fans in America’s top 7 markets and gained $6 million in total media value.
13. Baton Rouge, LA
Insider Monkey Score: 0.55
Baton Rouge’s fashion scene is diverse, with both men and women embracing the latest trends. The city’s young population, with a median age of 34.5 years old, is particularly fashion-forward. Millennials and Gen Z residents are at the forefront of the city’s fashion culture, often seen sporting the latest streetwear, athleisure, and sustainable fashion pieces. The city’s hot and humid climate also influences fashion choices, with lightweight fabrics and breathable materials being popular choices.
12. Buffalo, NY
Insider Monkey Score: 0.59
Buffalo, New York ranks as one of the most fashionable cities in the United States. Women are a major driver of fashion in the city, with many boutiques and stores catering to female consumers. Younger residents, especially those in their 20s and 30s, are very engaged with fashion and help set trends.
11. San Diego, CA
Insider Monkey Score: 0.62
San Diego stands among the most highly fashionable cities in America. San Diego fashion is all about embracing the city’s relaxed, beachy atmosphere. Some of the most popular trends include:
- Casual, comfortable clothing like tank tops, breezy blouses, and flip-flops
- Swimwear and beach essentials like sunglasses, sun hats, and cover-ups
- Athleisure wear and activewear, reflect the city’s active lifestyle
10. San Francisco, CA
Insider Monkey Score: 0.66
San Francisco has a robust fashion scene, with many fashion-related businesses and establishments. The city is home to the headquarters of major apparel companies like Gap Inc. and Levi Strauss & Co., which was founded in San Francisco in 1873 and helped popularize blue jeans as a global fashion staple. The Fine Arts Museums of San Francisco recently opened “Fashioning San Francisco”, a major exhibition showcasing 100 years of fashion in the city
9. Washington, D.C.
Insider Monkey Score: 0.70
One of the key factors contributing to D.C.’s fashionable status is its large concentration of young professionals working in government, politics, media, and other industries. Tailored suits, dresses, and accessories are common sights on the streets of D.C. Women in their 20s and 30s are particularly fashion-conscious in D.C., with many taking pride in their appearance and keeping up with the latest trends.
8. New Orleans, LA
Insider Monkey Score: 0.74
New Orleans stands eighth among the most fashionable cities in the US. the annual New Orleans Fashion Week, which features local and national designers, has helped to put the city on the map as a fashion destination. The city is home to a mix of African American, Creole, and European influences, which is reflected in the fashion choices of its residents.
7. Las Vegas, NV
Insider Monkey Score: 0.77
One of the key factors driving Las Vegas’ rise as a fashion capital is the city’s sense of freedom and anything-goes attitude. Designers are drawn to the lack of strict rules and the ability to express themselves creatively without constraints. In terms of specific fashion trends, Las Vegas is known for its bold, glamorous style. Sequins, feathers, and over-the-top accessories are all staples of the Vegas look. The city’s nightlife scene, which accounts for 7% of visits, also influences fashion, with many people dressing up to the nines for a night out at the clubs and bars
6. Philadelphia, PA
Insider Monkey Score: 0.81
Philadelphia is one of the most fashionable cities in the U.S., with a rich history in fashion dating back to the 18th century. In the early years of the republic, Philadelphia’s Chestnut Street was recognized as one of the most fashionable retail streets in the world. In terms of fashion trends, Philadelphia is known for its blend of classic and contemporary styles.
5. Chicago, IL
Insider Monkey Score: 0.85
Chicago stands fifth among the most fashionable cities in the US. Chicago’s fashion is characterized by a mix of high-end luxury and streetwear, with a focus on practicality and comfort. Younger Chicagoans often experiment with bold colors, prints, and streetwear-inspired looks while middle-aged people tend to favor a more polished, office-appropriate style, with a focus on quality fabrics and timeless pieces.