What are the countries where Samsung’s Galaxy smartphones have the largest market share? Samsung is the most popular brand in the world which manufactures technology and is especially known for its mobile phones. You probably can’t find any homes without some product manufactured by Samsung whether it’s a fridge, TV, computer components, DVD/Blue-ray player or something else.a
The company has huge global influence and it is settled in almost every country in the world. It has increased its world market share of 21.3% from 2015 to 22.4% in 2016 and it currently holds the first position. The reason behind Samsung’s increasing market share is that it has launched very interesting products like S7 and S7 Edge for people who have a lot of money and it also adapted its policies to accommodate countries that have lower purchasing power. Samsung’s launch of J edition is a testament to this.
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On the heels of Samsung is Apple Inc. (NASDAQ:AAPL) which has an 11.8% of global market share. We have already written about the Top Countries with Largest iPhone Market Share and now it is time to analyze the countries where Samsung’s mobile phones have the biggest market share.
We tried to compile this list of countries where Samsung’s Galaxy smartphones have the largest market share, by doing a Google search but were frustrated with the fact most of the sites compare iOS market share to Android market share. When we searched for Samsung’s country by country market share, again we were presented iOS vs. Android market shares in each country. There were a few sources that tried to sell comprehensive research reports that answer this question, but we were in no mood to pay hundreds of dollars. So, we decided to use App Brain which lists device by device market share in each individual country. Unfortunately, it didn’t provide the data in a spreadsheet, so we had to manually type in each country to calculate Samsung’s market share by aggregating the data.
We obtained the list of the most populous countries from United Nations and identified countries that have a population of at least 20 million. This means our list excluded smaller countries like Greece, Belgium, or Serbia. We have used information from Trading Economics to show you how each country deals with economics and how healthy the market is.
By the way, we noticed that Samsung has been losing significant market share in China, world’s most populous country. According to our calculations using App Brain’s data, Samsung’s Galaxy smartphones have a 5.3% market share in China. Samsung’s market share in India, 14.8%, is also relatively low, though much higher than its market share in China. Here are the 25 countries where Samsung’s Galaxy smartphones have the largest market share:
25. SOUTH AFRICA
Market share: 24 %
Average salary: 1331.795 $
Unemployment rate: 27.1%
The most selling android phone: Samsung Galaxy J1 Ace
South Africa does not have very balanced economic politics, so there is very high unemployment with very high average salary if we consider African continent. The most of the population are unemployed, so they can afford mostly phones from J edition like Samsung Galaxy J1 Ace (4.2% of market share), Samsung Galaxy J5 (3.3% of market share). Total market share of Samsung in this country is 24%.
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24. ITALY
Market share: 25.8 %
Average salary: 2322.06 $
Unemployment rate: 11.9 %
The most selling android phone: Samsung Galaxy S3
In Italy for example, that is next on the countries where Samsung’s Galaxy smartphones have the largest market share list, we have the unemployment rate which is quite good compared to other countries in the world and salary which is like other countries in the EU. Total market share is 25,8%, the most buying phone is Samsung Galaxy 3 (6.2%) and the more attractive and newer phone like Samsung Galaxy S7 Edge has 3.4 % of market share.
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23. BANGLADESH
Market share: 25.9%
Average salary: 93,161 $
Unemployment rate: 4.3%
The most selling android phone: Samsung Galaxy J2
Bangladesh is proof that economy of the country does not affect on how high the market share is, but it is a good indicator what people can buy from Samsung’s wide range of products. In this case, purchasing power gives the chance to the citizens to buy some phones from Samsung J edition, where we have Samsung Galaxy J2 as the most selling device in the country.
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22. PAKISTAN
Market share: 26.8
Average salary: 416 $
Unemployment rate: 5.9 %
The most selling android phone: Samsung Galaxy Grand Prime
The most buying Android phone in Pakistan is Samsung Galaxy Grand Prime with 3.8 % of market share. Unemployment rate and average salary are acceptable for this region so the population can buy cheaper phones like Samsung Galaxy S3 (3.6%), Samsung Galaxy J5 (3.5), Samsung Galaxy S4 (2.8). Those are very good phones, which confirms that the Pakistanis are determined to pay more expensive phones.
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21. ARGENTINA
Market share: 26.9%
Average salary: 1666.94$
Unemployment rate: 8.5 %
The most selling android phone: Samsung Galaxy Grand Prime
Argentina is known for its very turbulent economy and political instability but last year’s county is on the right track, so companies have a better environment for investment and growing up like Samsung. Samsung market share in this country is 26.9%. Most selling devices is Samsung Galaxy Grand Prime (7%) and then comes J7 (5.5%) and J1 Ace (4.8%).
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20. IRAN
Market share: 27.3
Average salary:
Unemployment rate: 12.7 %
The most selling android phone: Samsung Galaxy J7
Samsung market share in Iran is 27.3%. That is a very nice piece of the market because Iran in well known with the market which is not very open to companies around the world. Interesting thing is that Apple don’t have any store in Iran, but people are trying to find the why to buy these phones illegally. On the other hand, Samsung took a chance and placed wide ranges of its products, so the most popular products in the country are: Samsung Galaxy J7 (5.4 %), Samsung Galaxy J5 (5.0 %), Samsung Galaxy S3 (3.1 %).
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19. THAILAND
Market share: 28.1%
Average salary: 391.69$
Unemployment rate: 0.99 %
The most selling android phone: Samsung Galaxy J7 a
Market share of Samsung in Thailand is 28.1%. The unemployment rate is very low, people have decent salaries, and they choose to spend money more rationally on J edition phones. J7 has a share of 6.7%, j2 5.2%, etc.
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18. EGYPT
Market share: 30.9%
Average salary: 209 $
Unemployment rate: 12.6%
The most selling android phone: Samsung Galaxy Grand Neo Plus
Grand prime phones are very popular in Egypt. Samsung Galaxy Grand Neo Plus has a share of 5.9%, Samsung Galaxy Grand Prime 4.2% and pretty old version of note Samsung Galaxy Note3 has a market share of 3.5 %. Total market share is 30.9%.
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17. SRI LANKA
Market share: 31.1 %
Average salary: 58.88$
Unemployment rate: 4.5%
The most selling android phone: Samsung Galaxy J2
Let see what people could buy with the average salary of $76.59. Sri Lanka seems to be a very undercover market because of low purchasing power but still, big players like Samsung have interest even there. Total market share is 31.1% probably because of lack of competition. Here is the phones they like: Samsung Galaxy J2 (5.3%), Samsung Galaxy J1 Ace (4.4%), Samsung Galaxy J7 (4.3%). How to buy Samsung J7 with the average wage in Sri Lanka? Probably take a loan from a bank or inherit money.
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16. TURKEY
Market share: 31.4%
Average salary: 402.72 $
Unemployment rate: 11.8%
The most selling android phone: Samsung Galaxy J7.
Total market share in Turkey , next on the list of countries where Samsung’s Galaxy smartphones have the largest market share is 31.4% and the most selling phones are: Samsung Galaxy J7 (5.4), Samsung Galaxy J2 (4.3%) and Samsung Galaxy Note3 (3.6%).
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15. YEMEN
Market share: 31.5%
Average salary: 325.01 $
Unemployment rate: 29%
The most selling android phone: Samsung Galaxy S3
Another country with the poor economy like Sri Lanka and country which also welcomes Android mobile phones from Samsung is Yemen. The total market share is 31.5%. Buying a phone in those countries seems to be prestige. Those indicators above (average salary and unemployment rate) related to most buying phones makes confusion. Anyway, those devices have the biggest market share: Samsung Galaxy S3 with even 11.1% of market share, then it is followed by Samsung Galaxy S4 with 4.7% market share and Samsung Galaxy Note3 with 4.5 % market share.
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14. FRANCE
Market share: 33.4 %
Average salary: 3118.93 $
Unemployment rate: 10%
The most selling android phone: Samsung Galaxy Grand Prime
For France, one of the countries where Samsung’s Galaxy smartphones have the largest market share on our list, we expected Samsung S7 or S6 to be the most selling phone but they, as we see, prefer Samsung Galaxy Grand Prime. That is a phone in the first place with 5% of market share and Samsung Galaxy S6 comes second with 4.4% of market share. Total market share is 33.4%.
13. NEPAL
Market share: 33.7%
Average salary: 302.95$
Unemployment rate: 3%
The most selling android phone: Samsung Galaxy J2.
Total market share is 33.7% and the most selling phone is Samsung Galaxy J2.
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12. UZBEKISTAN
Market share: 34.6%
Average salary: 250.00 $
Unemployment rate: 10.7%
The most selling android phone: Samsung Galaxy S2
Between 25 countries where Samsung’s Galaxy smartphones have the largest market share is Uzbekistan. There is still relative very old phone Samsung Galaxy S2 with 5.5 % of market share. Total market share is 34.6%.
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11. UNITED STATES
Market share: 36.5 %
Average salary: 3448 $
Unemployment rate: 4.7 %
The most selling android phone: Samsung Galaxy S5
Because of the very developed market and strong competition, Samsung in the USA is holding the fifth position on this list with 36.5 % of market share. The most selling devices are Samsung Galaxy S5 with 6.8% of market share, Samsung Galaxy S6 (6.3%), Samsung Galaxy S7 (6.2 %), etc.
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10. MOROCCO
Market share: 37.9%
Average salary: 287.40 $
Unemployment rate: 9.6%
The most selling android phone: Samsung Galaxy S3
In Morocco, next in line among countries where Samsung’s Galaxy smartphones have the largest market share, where Samsung market share achieves 37.9%, Samsung Galaxy S3 is the most favorable phone with 5.2% of market share. The list continues with the following models: Samsung Galaxy Grand Neo Plus (4.8 %), Samsung Galaxy J1 (4.5%), Samsung Galaxy Trend (4.3 %).
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9. SAUDI ARABIA
Market share: 38.2%
Average salary: 2,532.95 $
Unemployment rate: 5.7%
The most selling android phone: Samsung Galaxy Note3
A very rich country, big market share (38.2) of Samsung and the most selling phone Samsung Galaxy Note 3 with 6.4 % of market share.
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8. AFGHANISTAN
Market share: 40.3%
Average salary: 246.25 $
Unemployment rate: 40%
The most selling android phone: Samsung Galaxy S3
Next on the list of countries where Samsung’s Galaxy smartphones have the largest market share is Afghanistan that is in the part of Asia that is constantly in the war, but Samsung found the way to infiltrate on that market also. It is like some specialty for this company because it is surviving very unstable markets and always makes a good profit and beats the competitors. Total market share is 40.3%, and the most favorable phone is Samsung Galaxy S3.
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7. GERMANY
Market share: 41 %
Average salary: 3980.06 $
Unemployment rate: 4.1 %
The most selling android phone: Samsung Galaxy S5
The most relevant and the most developed country in Europe has the seventh position on our list of countries where Samsung’s Galaxy smartphones have the largest market share, where Samsung has 41 % of market share. Population favorites S edition of Samsung phones so the biggest market share has phones like: Samsung Galaxy S5 (6.4), Samsung Galaxy S6 (5.7 %), Samsung Galaxy S3 (4.5 %), etc. Total market share is 41% and that is one of the two best markets in Europe when it comes to mobile phones.
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6. CANADA
Market share: 42 %
Average salary: 2.900 $
Unemployment rate: 6.9%
The most selling android phone: Samsung Galaxy S6
Canada, one of the countries where Samsung’s Galaxy smartphones have the largest market share is the most developed country in the world mostly because of its natural resources and adequate geographic position on the earth. Market share of the Samsung company in this country is 42 %, and the most selling phone is Samsung Galaxy S6. Considering the price of this phone, most of the citizens can afford to buy this one or either better phone like Samsung S7 or S7 edge.
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5. SUDAN
Market share: 45.9
Average salary: 650.60 $
Unemployment rate: 19.5
The most selling android phone: Samsung Galaxy S Duos 2
Here is another one country that has very unbalanced past when it comes to economy and politics. The country survived secession part of the country where most of the natural resources were placed. That slows down growing country’s GDP but not slow the Samsung. Total share is 45.9% and the most popular device is Samsung Galaxy S Duos 2.
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4. UNITED KINGDOM
Market share: 46%
Average salary: 2,532.51 $
Unemployment rate: 4.8 %
The most selling android phone: Samsung Galaxy S6
The best market in Europe for Samsung is the United Kingdom. The UK has the low unemployment rate of 4.8%, which means that most of the people have the income and that the large percent of the population can afford to buy a mobile phone. As Samsung have to offer a large selection of mobile phones at various prices (unlike Apple) people can choose an affordable phone, and that is why Samsung holds almost half of market share in the United Kingdom. The most selling phone is Samsung Galaxy S6 like in Canada, which shows how strong is purchasing power of UK citizens. Total market share is 46%.
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3. IRAQ
Market share: 49%
Average salary: 467.28 $
Unemployment rate: 16.4%
The most selling android phone: Samsung Galaxy S3
The third place on our lst of countries where Samsung’s Galaxy smartphones have the largest market share is Iraq with 49% of market share. The most popular device is Samsung Galaxy S3.
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2. SOUTH KOREA
Market share: 50,4%
Average salary: 2968 $
Unemployment rate: 3.4%
The most selling android phone: Samsung Galaxy Note5
The country where the half of the Android Smartphone market belongs to Samsung and the second place of this list is South Korea. As we see, the average citizen in South Korea can buy some of the luxurious products like Samsung Galaxy Note5 (7%), Samsung Galaxy Note4 (6.5%), Samsung Galaxy S7 (5.9%). It’s great to live in Korea at least judging by these parameters which we used in this article because you can afford to easily buy the newest technology, which is a good parameter.
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1. AUSTRALIA
Market share: 58.4 %
Average salary: 3513.19 $
Unemployment rate: 5.8%
The most selling android phone: Samsung Galaxy S5
So we are at the end of our list 25 countries where Samsung’s Galaxy Smartphones have the largest market share and the winner is Australia! Total market share in this country is 58.4%. Definitely the best market for Samsung. The best-selling device is Samsung Galaxy S5 (14.4%), then it comes Samsung Galaxy S7 (10.3%), Samsung Galaxy S6 (7.5%), Samsung Galaxy S7 Edge (6.5%), Samsung Galaxy S4 (4.8%). These phones have proven their quality as the most reliable devices in the Australian market.
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