4. UNITED KINGDOM
Market share: 46%
Average salary: 2,532.51 $
Unemployment rate: 4.8 %
The most selling android phone: Samsung Galaxy S6
The best market in Europe for Samsung is the United Kingdom. The UK has the low unemployment rate of 4.8%, which means that most of the people have the income and that the large percent of the population can afford to buy a mobile phone. As Samsung have to offer a large selection of mobile phones at various prices (unlike Apple) people can choose an affordable phone, and that is why Samsung holds almost half of market share in the United Kingdom. The most selling phone is Samsung Galaxy S6 like in Canada, which shows how strong is purchasing power of UK citizens. Total market share is 46%.
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