In this piece, we will take a look at the 25 cities with the highest employment rates in the US.
With 2024 having settled in, investor attention has turned to the economy once again. As has been the case for more than a year, key metrics like unemployment, inflation, and interest rates are on Wall Street’s radar. These indicators are important to gauge the long to medium term direction of the American economy.
On the employment front, the US job market has managed to hold its ground despite 23 year high interest rates. The job market has been a key focus of the Federal Reserve’s interest rate hikes. The Fed’s mandate is to regulate prices and keep the labor market robust. To achieve stability in the job market, officials have been careful to create a balance between monetary policy restrictiveness and laxness in order to avoid exerting economic damage.
The tail end of May 2024 has seen revisions to economic indicators and fresh data confirming that the US economy is facing the pressure of high interest rates. A fresh data set comes courtesy of the Commerce Department showing that the US GDP grew by 1.4% in the first quarter and 2.8% in the second quarter. This shows an acceleration in GDP growth rates amid rate cut expectations. Another key metric that saw a downward revision was consumer spending. Tied closely to the job market, consumer spending is key to economic growth. Initially revised downwards to 2% by economists, consumer spending registered an annualized growth rate of 2.3% during the second quarter.
In contrary to these positive numbers the job market is facing the heat. Just like the broader stock market’s performance is tied to economic indicators, the job market also influences payroll and other stocks related to human resource management. These stocks tend to do well when hiring is strong, and the recent slowdown that has seen businesses remain cautious about hiring has affected stocks too.
One such stock is the Pleasanton, California based workforce management software provider Workday, Inc. (NASDAQ:WDAY). Workday’s shares have slipped by more than 20% in the final week of May, after the firm, which allows businesses to manage their financial operations including payroll, reported its earnings for the first quarter. This report was important for the future of the labor market as it saw Workday tone down its annual subscription revenues to barely meet analyst estimates. For its current fiscal year, Workday expects subscription revenue to sit between $7.70 billion and $7.73 billion. The previous estimate was $7.73 billion to $7.8 billion, and the high end of the current estimate is also the analyst average.
Workday shares recovered 10% since then and its forward price to earnings ratio currently sits at 34. This means that the shares are trading at a higher multiple compared to the S&P 500 index which has a forward P/E of 21. The firm has grown its revenue by roughly 67% over the past five years, while the stock is up by roughly 25% over the same time period. This shows that Workday’s shares are quite sensitive to any shift in investor outlook. Software stocks haven’t been doing very well in 2024 because investors believe that emerging AI technologies will make it easier and cheaper to create alternative software products at a fraction of the current cost. We agree with the market’s sentiment and believe that AI stocks will outperform software stocks. If you are looking for an AI stock that is more promising than WDAY but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
Another staffing stock that closely tracks the job market is Automatic Data Processing, Inc. (NASDAQ:ADP). Its shares have delivered around 50% through price appreciation over the past five years, while revenue has grown by roughly 24%. Automatic Data Processing, Inc. (NASDAQ:ADP)’s forward P/E ratio is 25, which is more in line with the S&P 500. Of course, this also means that the ADP has to grow faster than the market to justify its current price.
As for Workday, Polen Capital had some relevant insights to share about the firm in its first quarter of 2024 investor letter. The fund commented:
Finally, weakness in Workday during the quarter is likely more a function of the stock taking a breather than any adverse fundamental development.
From the end of October through the end of February, the stock was up 40%, buoyed by the company’s better-than-anticipated earnings in 3Q 2023, and management raised revenue guidance for their fiscal 2024. In 1Q 2024, the stock sold off on results and guidance that did not exceed the elevated expectations some investors anticipated. We believe Workday has ample room to continue taking share in a nicely growing $100 Billion+ global human capital management (“HCM”) market and remain confident in the company’s ability to generate 20%+ annualized free cash flow per share growth over the next three to five years.
So, as investors take a cautionary approach to the economy and the job market for 2024, we decided to take a look at which US cities have the highest employment rates.
Our Methodology
To make our list of the American cities with the lowest employment rates, we used the Labor Department’s April 2024 unemployment rates for April 2024 covering metropolitan areas and picked out the areas with the lowest seasonally adjusted unemployment rates.
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25. Decatur, AL Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.2%
Decatur, Alabama has four principal cities. These are Decatur, Hartselle, Moulton, and Huntsville. Decatur is the area’s most populous city, and it had a population of 57,922 in 2022. Decatur is located on the Tennessee River, and it also houses key facilities for the rocket company United Launch Alliance
24. Blacksburg-Christiansburg-Radford, VA Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.2%
Blacksburg-Christiansburg-Radford houses Giles, Montgomery, and Pulaski counties. It is located in New River Valley, Virginia. Its most populated city is Blacksburg, Virginia.
23. Bismarck, ND Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.2%
The Bismarck metro area is primarily dominated by Bismarck City, which is also the capital of North Dakota. The city had a population of 74,445 as of 2022. Its economy sees heavy involvement from healthcare and the public school system.
22. Winchester, VA-WV Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.1%
The Winchester, VA-WV metro area’s principal city is Winchester, Virginia. A small city, its population was estimated to sit at 28,120 in 2020. Like several other small cities, the economy is fueled by the education system, healthcare, and the federal government.
21. Staunton-Waynesboro, VA Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.1%
Staunton-Waynesboro metro area’s two principal cities are Staunton and Waynesboro, Virginia. The two have roughly the same population, with 2020 estimates suggesting that Staunton’s population was 25,750 while Waynesboro housed 22,196 people.
20. Rochester, MN Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.1%
Rochester, MN metro area is made of Dodge, Fillmore, Mower, Olmsted, and Wabasha counties. Its largest city is Rochester, Minnesota. Rochester’s economy is quite developed when compared to other cities on our list of US cities with the highest employment. Apart from the well known Mayo Clinic, IBM also has historic ties to the city.
19. Portsmouth, NH-ME Metropolitan NECTA
April 2024 Unemployment Rate: 2.1%
Portsmouth, New Hampshire is the largest city of the Portsmouth, NH-ME metro New England city and town area. It had a population of 21,956 as of 2020. The job market is dominated by biotechnology, finance, and the federal government.
18. Lincoln, NE Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.1%
Lincoln, NE metro area is made of Lancaster and Seward counties. Its principal city is Lincoln, Nebraska. It is one of the larger cities on our list, and had a population of 291,082 as of 2020. Apart from healthcare, the finance and insurance industries also play key roles in its economy.
17. Lancaster, PA Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.1%
Lancaster, PA metro area is also known as Lancaster County. The county had a population of 556,629 as of 2022. It has a robust economy that is filled with firms belonging to the food, industrial, healthcare, communications, and other industries.
16. Gettysburg, PA Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.1%
The Gettysburg, PA metro area is one of the smallest on our list and the only one that does not have a principal city. Its largest borough is the Gettysburg Borough, which is famous in American history due to the Battle of Gettysburg – one of the bloodiest battles of the conflict.
15. Dubuque, IA Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.1%
Dubuque, IA is also known as Dubuque County. Its largest city is Dubuque, Iowa which sees a significant presence from firms belonging to the industrial, healthcare, and finance industries.
14. Des Moines-West Des Moines, IA Metropolitan Statistical Area
April 2024 Unemployment Rate: 2.1%
Des Moines metro area is made of Polk, Dallas, Warren, Jasper, Madison, and Guthrie counties. Its principal city is Des Moines, Iowa. Des Moines is Iowa’s capital and it has a population of 214,133 as of 2020. Some major companies with a presence in the city are Amazon and Wells Fargo.
13. State College, PA Metropolitan Statistical Area
April 2024 Unemployment Rate: 2%
State College metro area is primarily made of Centre County. The region had a population of 158,172 as of 2020. The region is famous for the presence of the well known Pennsylvania State University.
12. Sioux City, IA-NE-SD Metropolitan Statistical Area
April 2024 Unemployment Rate: 2%
Sioux City, IA-NE-SD is a unique metro area since it covers three states, South Dakota, Iowa, and Nebraska. Its principal city is Sioux City, Iowa. The city has a population of 85,797 as of 2020.
11. Rapid City, SD Metropolitan Statistical Area
April 2024 Unemployment Rate: 2%
Rapid City, SD metro area is made of Custer, Meade, and Pennington counties. Its principal city is Rapid City, South Dakota. Rapid City economically benefits from tourism and from the presence of different branches of the US military and other government agencies.
10. Gainesville, GA Metropolitan Statistical Area
April 2024 Unemployment Rate: 2%
Gainesville, GA is also known as Hall County. The county’s seat is Gainesville, Georgia. It had a population of 42,296 as of 2020. Agriculture and food products play important roles in the city’s economy.